Paid Social Content Strategist
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Paid Social Content Strategy Manager to develop and execute creative strategies for performance-driven paid media programs.
Key Responsibilities
Own the end-to-end paid content strategy across performance marketing channels Analyze ad-level performance metrics to identify trends and optimize ad performance Collaborate with internal and external creatives to produce high-performing content
Required Qualifications
6+ years of experience in performance-driven content strategy, focusing on paid social Proven experience with DTC brands, preferably in apparel or CPG categories Deep understanding of the paid media landscape, especially Meta, TikTok, and YouTube Strong analytical mindset with the ability to interpret data for creative direction Experience leading creative testing cycles and building insights-driven content plans
Own the end-to-end paid content strategy across performance marketing channels Analyze ad-level performance metrics to identify trends and optimize ad performance Collaborate with internal and external creatives to produce high-performing content
Required Qualifications
6+ years of experience in performance-driven content strategy, focusing on paid social Proven experience with DTC brands, preferably in apparel or CPG categories Deep understanding of the paid media landscape, especially Meta, TikTok, and YouTube Strong analytical mindset with the ability to interpret data for creative direction Experience leading creative testing cycles and building insights-driven content plans