Director of Marketing
AB Facility, Miami, FL, United States
Director Of Marketing
The Director of Marketing at ABFS is responsible for developing and executing strategic marketing initiatives that strengthen brand awareness, support business development, and position ABFS as a trusted leader in facilities and building services. This role partners closely with executive leadership, operations, sales, and HR to align marketing efforts with organizational growth, client retention, and workforce engagement across union and non-union environments. Key Responsibilities Develop and lead the company's overall marketing strategy aligned with business goals Oversee brand positioning, messaging, and visual identity across all platforms Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events, etc.) Manage marketing budgets, forecasts, and ROI analysis Lead, mentor, and develop the marketing team and external vendors/agencies Collaborate with Sales, Operations, HR, and Executive Leadership to support growth initiatives Analyze market trends, customer insights, and competitive activity to inform strategy Oversee content strategy, website performance, SEO/SEM, and social media presence Ensure consistency and compliance in all marketing communications Track performance metrics and present regular reports to leadership Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred) 7+ years of progressive marketing experience, including leadership roles Proven experience developing and executing successful marketing strategies Strong understanding of digital marketing, analytics, and campaign optimization Excellent leadership, communication, and project management skills Experience managing budgets and external partners Ability to think strategically while executing tactically in a fast-paced environment
The Director of Marketing at ABFS is responsible for developing and executing strategic marketing initiatives that strengthen brand awareness, support business development, and position ABFS as a trusted leader in facilities and building services. This role partners closely with executive leadership, operations, sales, and HR to align marketing efforts with organizational growth, client retention, and workforce engagement across union and non-union environments. Key Responsibilities Develop and lead the company's overall marketing strategy aligned with business goals Oversee brand positioning, messaging, and visual identity across all platforms Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events, etc.) Manage marketing budgets, forecasts, and ROI analysis Lead, mentor, and develop the marketing team and external vendors/agencies Collaborate with Sales, Operations, HR, and Executive Leadership to support growth initiatives Analyze market trends, customer insights, and competitive activity to inform strategy Oversee content strategy, website performance, SEO/SEM, and social media presence Ensure consistency and compliance in all marketing communications Track performance metrics and present regular reports to leadership Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred) 7+ years of progressive marketing experience, including leadership roles Proven experience developing and executing successful marketing strategies Strong understanding of digital marketing, analytics, and campaign optimization Excellent leadership, communication, and project management skills Experience managing budgets and external partners Ability to think strategically while executing tactically in a fast-paced environment