Senior Director, Event Finance & Economics
Salesforce, San Francisco, CA, United States
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Job Category Marketing & Communications
Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Senior Director, Event Finance & Economics owns the financial planning, performance management, and governance of the Strategic Events portfolio. This role synthesizes inputs from budget owners and event leads into a portfolio-level financial view; it does not replace day-to-day budget tracking or input collection; it ensures the team leader and Strategic Events lead have a clear, accurate, and decision-ready understanding of event economics, risks, and tradeoffs - enabling disciplined investment decisions and predictable financial outcomes.
This role is the single accountable owner of the Strategic Events financial engine and financial narrative, partnering closely with FP&A while retaining ownership of event-level assumptions, variance explanations, and governance standards. Executive communication and final readouts remain with the team leader and Strategic Events lead.
Core Responsibilities
Own the forecasting framework, assumptions, and portfolio-level outlook for the Strategic Events portfolio
Partner with FP&A and budget owners on monthly and quarterly outlooks to ensure forecasts are aligned, inputs are accurately reflected, and assumptions are consistent
Own synthesis and interpretation of forecast vs. actual variance, including identification of drivers, risks, and financial implications
Run scenario modeling for portfolio shifts (event mix, cities, scale, timing, investments) as well as weigh into business planning narratives and documentations when applicable
Recommend corrective actions when financial performance deviates from plan
This role synthesizes inputs from budget owners and event leads into a portfolio-level financial view; it does not replace day-to-day budget tracking or input collection.
Outcome: Leadership understands what is happening financially, why it is happening, and what options exist to respond.
Workforce & Operating Expense Economics
Own financial oversight of headcount, contractor spend, and T&E across the Strategic Events portfolio
Partner with People Operations to align workforce plans and capacity assumptions with financial guardrails
Integrate workforce and operating expense economics into forecasting, scenario modeling, and investment decisions
Outcome: Workforce and operating expenses are managed as strategic financial inputs with clear visibility into cost, capacity, and tradeoffs.
Financial Governance & Standards
Partner with FP&A and leadership to establish and operationalize financial standards and guardrails for Strategic Events
Translate corporate financial expectations into event-level budgets and operating constraints
Own exception analysis and escalation, ensuring financial tradeoffs are explicit and intentional
Ensure deviations from financial guardrails are visible, understood, and addressed
Drive cost modeling, ROI analysis, and funding maps to support prioritization and investment decisions Strategic tradeoffs and final escalation decisions sit with event leadership.
Outcome: Event financials are disciplined, comparable, and governed - without becoming rigid or overly centralized.
Executive Partnership & Decision Support
Serve as the primary financial strategy partner to the team leader and Strategic Events lead for executive-level planning, scenario analysis, and investment decisions
Synthesize financial inputs from Accounting, budget owners, and FP&A into portfolio-level narratives and recommendations for executive forums, QBRs, MBRs, and leadership reviews
Own the strategic financial narrative, assumptions, and forward-looking implications that the team leader and Strategic Events lead bring forward
Advise on financial risks, tradeoffs, and investment options ahead of executive discussions
Ensure leadership enters executive settings fully prepared with clear, strategy-grade financial context
Outcome: Event Leadership are never surprised, underprepared, or forced to reconstruct financial context in executive settings.
Long‑Range Financial Strategy
Own long‑range strategic financial planning, including LRS and annual planning cycles
Model multi‑year portfolio scenarios to support FY27‑FY28 and beyond
Ensure financial plans scale with portfolio complexity, growth, and changing investment priorities
Outcome: Financial strategy evolves intentionally with the Strategic Events portfolio, rather than reactively.
Overall Outcome Expected A disciplined, transparent, and scalable financial operating model where:
Financial risks and variances are surfaced early
Investment decisions are informed and defensible
Governance is consistent but collaborative
Executive leaders are fully supported with clear financial insight
Required Skills
12+ years of relevant experience
Financial forecasting & scenario modeling
- building and owning portfolio-level financial frameworks
Workforce & OpEx economics
- integrating headcount, contractor, and T&E data into financial models
Executive communication
- crafting financial narratives for QBRs, MBRs, and senior leadership forums
Cross‑functional partnership
- collaborating with budget owners, accounting, and operational teams
Bachelor's degree
Nice‑to‑Have Skills
Experience in event, media, or portfolio‑based businesses with variable cost structures
Familiarity with Salesforce internal financial systems and FP&A processes
Background in management consulting, corporate strategy, or investment analysis
Experience building financial operating models during a transition from decentralized to centralized financial governance
Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. We create a workplace that is inclusive and free from discrimination. Workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
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Job Category Marketing & Communications
Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Senior Director, Event Finance & Economics owns the financial planning, performance management, and governance of the Strategic Events portfolio. This role synthesizes inputs from budget owners and event leads into a portfolio-level financial view; it does not replace day-to-day budget tracking or input collection; it ensures the team leader and Strategic Events lead have a clear, accurate, and decision-ready understanding of event economics, risks, and tradeoffs - enabling disciplined investment decisions and predictable financial outcomes.
This role is the single accountable owner of the Strategic Events financial engine and financial narrative, partnering closely with FP&A while retaining ownership of event-level assumptions, variance explanations, and governance standards. Executive communication and final readouts remain with the team leader and Strategic Events lead.
Core Responsibilities
Own the forecasting framework, assumptions, and portfolio-level outlook for the Strategic Events portfolio
Partner with FP&A and budget owners on monthly and quarterly outlooks to ensure forecasts are aligned, inputs are accurately reflected, and assumptions are consistent
Own synthesis and interpretation of forecast vs. actual variance, including identification of drivers, risks, and financial implications
Run scenario modeling for portfolio shifts (event mix, cities, scale, timing, investments) as well as weigh into business planning narratives and documentations when applicable
Recommend corrective actions when financial performance deviates from plan
This role synthesizes inputs from budget owners and event leads into a portfolio-level financial view; it does not replace day-to-day budget tracking or input collection.
Outcome: Leadership understands what is happening financially, why it is happening, and what options exist to respond.
Workforce & Operating Expense Economics
Own financial oversight of headcount, contractor spend, and T&E across the Strategic Events portfolio
Partner with People Operations to align workforce plans and capacity assumptions with financial guardrails
Integrate workforce and operating expense economics into forecasting, scenario modeling, and investment decisions
Outcome: Workforce and operating expenses are managed as strategic financial inputs with clear visibility into cost, capacity, and tradeoffs.
Financial Governance & Standards
Partner with FP&A and leadership to establish and operationalize financial standards and guardrails for Strategic Events
Translate corporate financial expectations into event-level budgets and operating constraints
Own exception analysis and escalation, ensuring financial tradeoffs are explicit and intentional
Ensure deviations from financial guardrails are visible, understood, and addressed
Drive cost modeling, ROI analysis, and funding maps to support prioritization and investment decisions Strategic tradeoffs and final escalation decisions sit with event leadership.
Outcome: Event financials are disciplined, comparable, and governed - without becoming rigid or overly centralized.
Executive Partnership & Decision Support
Serve as the primary financial strategy partner to the team leader and Strategic Events lead for executive-level planning, scenario analysis, and investment decisions
Synthesize financial inputs from Accounting, budget owners, and FP&A into portfolio-level narratives and recommendations for executive forums, QBRs, MBRs, and leadership reviews
Own the strategic financial narrative, assumptions, and forward-looking implications that the team leader and Strategic Events lead bring forward
Advise on financial risks, tradeoffs, and investment options ahead of executive discussions
Ensure leadership enters executive settings fully prepared with clear, strategy-grade financial context
Outcome: Event Leadership are never surprised, underprepared, or forced to reconstruct financial context in executive settings.
Long‑Range Financial Strategy
Own long‑range strategic financial planning, including LRS and annual planning cycles
Model multi‑year portfolio scenarios to support FY27‑FY28 and beyond
Ensure financial plans scale with portfolio complexity, growth, and changing investment priorities
Outcome: Financial strategy evolves intentionally with the Strategic Events portfolio, rather than reactively.
Overall Outcome Expected A disciplined, transparent, and scalable financial operating model where:
Financial risks and variances are surfaced early
Investment decisions are informed and defensible
Governance is consistent but collaborative
Executive leaders are fully supported with clear financial insight
Required Skills
12+ years of relevant experience
Financial forecasting & scenario modeling
- building and owning portfolio-level financial frameworks
Workforce & OpEx economics
- integrating headcount, contractor, and T&E data into financial models
Executive communication
- crafting financial narratives for QBRs, MBRs, and senior leadership forums
Cross‑functional partnership
- collaborating with budget owners, accounting, and operational teams
Bachelor's degree
Nice‑to‑Have Skills
Experience in event, media, or portfolio‑based businesses with variable cost structures
Familiarity with Salesforce internal financial systems and FP&A processes
Background in management consulting, corporate strategy, or investment analysis
Experience building financial operating models during a transition from decentralized to centralized financial governance
Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. We create a workplace that is inclusive and free from discrimination. Workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
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