Director of Product Activation Strategy and Operations
Google Inc., New York, NY, United States
Director of Product Activation Strategy and Operations
Bachelor's degree or equivalent practical experience
15 years of work experience in strategy, management consulting, go-to-market operations, or product commercialization
10 years of experience working in product and sales organizations, translating product strategy into behaviors and outcomes, tooling design, and pitch preparation for sales
10 years of experience working in an environment where organizational decisions directly impact a multi‑billion dollar cross‑functional P&L
5 years of experience managing and developing teams
Preferred qualifications
Experience building systemic governance frameworks and driving change management for a global organization of over 10,000 sellers
Ability to set the "north star" design for sales enablement, translating complex product strategy into actionable tools and pitch prep
Ability to operate in a highly visible environment delivering high‑level executive insights and driving GTM strategy
Proven track record of managing VP+ relationships
Track record of building and leading high‑performing global teams of strategy and operations specialists
About the job The Go-to-Market Operations (GTM) is a global team that serves as the strategy, operations, and product commercialization partner to Global Business Organization (GBO). The team ensures Google's complex and ever‑evolving Ads business delivers strategic growth and operates effectively.
This team is responsible for setting go‑to‑market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and revenue health at scale). This team plays an important role in building excellent go‑to‑market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
The Global Business Organization (GBO) is the engine that powers Google’s full ecosystem of products and services to help customers and partners succeed and grow. GBO includes the commercial arms of Ads sellers, business development teams, and customer services and support, as well as overlay programs that enable coordinated engagement with Google's most complex and important customers and partners.
The US base salary range for this full‑time position is $278,000-$387,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Lead an organization of strategy and operations specialists, fostering a culture of excellence while mentoring the next generation of Google’s strategic leaders.
Develop and convert a holistic, long‑term vision for GBO’s activation engine. Define how we prioritize products and deploy high‑impact levers—from advanced sales tools and collateral to global training frameworks.
Drive a transformation agenda and roadmap to improve GBO activation levers via bundling, automation, and other initiatives.
Serve as a primary bridge between Product, Sales, gTech, and Marketing. Deliver executive‑ready insights to senior GTM leadership, facilitating the critical decisions that land global changes for growth.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
#J-18808-Ljbffr
Bachelor's degree or equivalent practical experience
15 years of work experience in strategy, management consulting, go-to-market operations, or product commercialization
10 years of experience working in product and sales organizations, translating product strategy into behaviors and outcomes, tooling design, and pitch preparation for sales
10 years of experience working in an environment where organizational decisions directly impact a multi‑billion dollar cross‑functional P&L
5 years of experience managing and developing teams
Preferred qualifications
Experience building systemic governance frameworks and driving change management for a global organization of over 10,000 sellers
Ability to set the "north star" design for sales enablement, translating complex product strategy into actionable tools and pitch prep
Ability to operate in a highly visible environment delivering high‑level executive insights and driving GTM strategy
Proven track record of managing VP+ relationships
Track record of building and leading high‑performing global teams of strategy and operations specialists
About the job The Go-to-Market Operations (GTM) is a global team that serves as the strategy, operations, and product commercialization partner to Global Business Organization (GBO). The team ensures Google's complex and ever‑evolving Ads business delivers strategic growth and operates effectively.
This team is responsible for setting go‑to‑market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and revenue health at scale). This team plays an important role in building excellent go‑to‑market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
The Global Business Organization (GBO) is the engine that powers Google’s full ecosystem of products and services to help customers and partners succeed and grow. GBO includes the commercial arms of Ads sellers, business development teams, and customer services and support, as well as overlay programs that enable coordinated engagement with Google's most complex and important customers and partners.
The US base salary range for this full‑time position is $278,000-$387,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Lead an organization of strategy and operations specialists, fostering a culture of excellence while mentoring the next generation of Google’s strategic leaders.
Develop and convert a holistic, long‑term vision for GBO’s activation engine. Define how we prioritize products and deploy high‑impact levers—from advanced sales tools and collateral to global training frameworks.
Drive a transformation agenda and roadmap to improve GBO activation levers via bundling, automation, and other initiatives.
Serve as a primary bridge between Product, Sales, gTech, and Marketing. Deliver executive‑ready insights to senior GTM leadership, facilitating the critical decisions that land global changes for growth.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
#J-18808-Ljbffr