Senior Marketing Manager
AutoZone de México, Memphis, TN, United States
The Sr. Marketing Manager, Loyalty and Direct Marketing, will play a critical role in enhancing customer retention, engagement, and lifetime value through data-driven marketing strategies across email, SMS, direct mail, and CRM-driven campaigns.
This position requires a seasoned professional with a deep understanding of loyalty programs, marketing strategies, and consumer behavior. Reporting to the Marketing Director of Brand, Loyalty, Direct Marketing and Promotions, you will collaborate cross-functionally to design and execute programs that optimize loyalty program performance, personalize customer communications, and drive revenue growth.
You will be responsible for the overall project management of all loyalty program and direct marketing initiatives, leading internal and external teams – maintaining deadlines, escalating issues to the Director appropriately, communicating status and needs clearly across teams, and ensuring marketing strategies and communication support AutoZone’s business goals, meet all legal requirements, and are delivered on time and within budget.
In this role, you will help develop the annual marketing plan and have direct visibility to top leadership. Additionally, you will have direct interaction with Marketing and E-Commerce Vice Presidents and Senior Vice President. This individual may at times also lead large-scale presentations.
Responsibilities Loyalty Program Strategy & Management
Lead the development and execution of the customer loyalty program, driving engagement, retention, and repeat purchases
Analyze customer behavior, transaction data, and engagement metrics to optimize loyalty program benefits, tiers, and promotions
Develop data-driven segmentation strategies to enhance the personalization and relevance of loyalty offers
Partner with Analytics, Merchandising, Digital Experience and IT teams to enhance the program’s impact on sales and customer lifetime value
Continuously evaluate competitor loyalty programs and industry best practices to refine AutoZone’s approach
Direct Marketing Campaigns
Develop and execute multi-channel direct marketing campaigns (email, SMS, direct mail, push notifications) to drive customer engagement, retention, and sales
Oversee the creation of personalized and triggered campaigns based on customer lifecycle stages, including welcome series, re-engagement, win-back, and VIP communications
Leverage CRM/CDP tools and customer data to implement segmentation strategies that increase relevancy and response rates
Partner with Creative and Digital teams to develop compelling marketing content, messaging, and offers
Customer Insights & Performance Analysis
Analyze customer data and campaign performance metrics to identify trends, optimize strategies, and measure ROI
Utilize A/B testing and data-driven insights to improve email open rates, conversion rates, and customer retention
Develop and maintain loyalty program dashboards and reporting to track key performance indicators (KPIs)
Partner with analytics teams to develop predictive models and customer scoring for enhanced targeting
Cross-Functional Collaboration & Leadership
Work closely with Merchandising, Digital, Analytics, and Store Operations teams to align loyalty and direct marketing efforts with broader retail strategies
Collaborate with external vendors, such as email and SMS messaging providers, CRM/CDP platforms, and loyalty platform provider, to optimize execution and technology integrations
Lead a team of 2+ direct reports, providing mentorship, guidance, and professional development opportunities
Innovation & Optimization
Stay ahead of industry trends in loyalty marketing, personalization, and AI-driven customer engagement
Continuously test and implement new technologies, automation tools, and best practices to improve campaign effectiveness
Drive innovation in customer rewards, gamification, and experiential loyalty strategies
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
8+ years of experience in loyalty marketing, direct marketing, CRM, or lifecycle marketing, preferably in a retail environment
Proven experience managing loyalty programs and executing data-driven direct marketing campaigns
Strong expertise in email marketing, SMS, direct mail, and customer segmentation strategies
Proficiency with CRM platforms, marketing automation tools, and data analytics
Analytical mindset with the ability to translate customer data into actionable marketing strategies
Strong leadership skills with experience managing and mentoring a team
Excellent project management, collaboration, and communication skills
Benefits at AutoZone
Competitive pay
Unrivaled company culture
Medical, dental and vision plans
Exclusive discounts and perks, including an AutoZone in-store discount
401(k) with company match and Stock Purchase Plan
AutoZoners Living Well Program for free mental health support
Opportunities for career growth
Additional Benefits for Full-Time AutoZoners:
Paid time off
Life, and short- and long-term disability insurance options
Health Savings and Flexible Spending Accounts with wellness rewards
Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ.
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.
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This position requires a seasoned professional with a deep understanding of loyalty programs, marketing strategies, and consumer behavior. Reporting to the Marketing Director of Brand, Loyalty, Direct Marketing and Promotions, you will collaborate cross-functionally to design and execute programs that optimize loyalty program performance, personalize customer communications, and drive revenue growth.
You will be responsible for the overall project management of all loyalty program and direct marketing initiatives, leading internal and external teams – maintaining deadlines, escalating issues to the Director appropriately, communicating status and needs clearly across teams, and ensuring marketing strategies and communication support AutoZone’s business goals, meet all legal requirements, and are delivered on time and within budget.
In this role, you will help develop the annual marketing plan and have direct visibility to top leadership. Additionally, you will have direct interaction with Marketing and E-Commerce Vice Presidents and Senior Vice President. This individual may at times also lead large-scale presentations.
Responsibilities Loyalty Program Strategy & Management
Lead the development and execution of the customer loyalty program, driving engagement, retention, and repeat purchases
Analyze customer behavior, transaction data, and engagement metrics to optimize loyalty program benefits, tiers, and promotions
Develop data-driven segmentation strategies to enhance the personalization and relevance of loyalty offers
Partner with Analytics, Merchandising, Digital Experience and IT teams to enhance the program’s impact on sales and customer lifetime value
Continuously evaluate competitor loyalty programs and industry best practices to refine AutoZone’s approach
Direct Marketing Campaigns
Develop and execute multi-channel direct marketing campaigns (email, SMS, direct mail, push notifications) to drive customer engagement, retention, and sales
Oversee the creation of personalized and triggered campaigns based on customer lifecycle stages, including welcome series, re-engagement, win-back, and VIP communications
Leverage CRM/CDP tools and customer data to implement segmentation strategies that increase relevancy and response rates
Partner with Creative and Digital teams to develop compelling marketing content, messaging, and offers
Customer Insights & Performance Analysis
Analyze customer data and campaign performance metrics to identify trends, optimize strategies, and measure ROI
Utilize A/B testing and data-driven insights to improve email open rates, conversion rates, and customer retention
Develop and maintain loyalty program dashboards and reporting to track key performance indicators (KPIs)
Partner with analytics teams to develop predictive models and customer scoring for enhanced targeting
Cross-Functional Collaboration & Leadership
Work closely with Merchandising, Digital, Analytics, and Store Operations teams to align loyalty and direct marketing efforts with broader retail strategies
Collaborate with external vendors, such as email and SMS messaging providers, CRM/CDP platforms, and loyalty platform provider, to optimize execution and technology integrations
Lead a team of 2+ direct reports, providing mentorship, guidance, and professional development opportunities
Innovation & Optimization
Stay ahead of industry trends in loyalty marketing, personalization, and AI-driven customer engagement
Continuously test and implement new technologies, automation tools, and best practices to improve campaign effectiveness
Drive innovation in customer rewards, gamification, and experiential loyalty strategies
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
8+ years of experience in loyalty marketing, direct marketing, CRM, or lifecycle marketing, preferably in a retail environment
Proven experience managing loyalty programs and executing data-driven direct marketing campaigns
Strong expertise in email marketing, SMS, direct mail, and customer segmentation strategies
Proficiency with CRM platforms, marketing automation tools, and data analytics
Analytical mindset with the ability to translate customer data into actionable marketing strategies
Strong leadership skills with experience managing and mentoring a team
Excellent project management, collaboration, and communication skills
Benefits at AutoZone
Competitive pay
Unrivaled company culture
Medical, dental and vision plans
Exclusive discounts and perks, including an AutoZone in-store discount
401(k) with company match and Stock Purchase Plan
AutoZoners Living Well Program for free mental health support
Opportunities for career growth
Additional Benefits for Full-Time AutoZoners:
Paid time off
Life, and short- and long-term disability insurance options
Health Savings and Flexible Spending Accounts with wellness rewards
Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ.
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.
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