VP of Product Marketing ( ad-tech experience required)
Pixalate, Inc, New York, NY, United States
VP of Product Marketing
Location: New York, NY
About the Role
We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This strategic leadership role shapes how enterprises understand and adopt our trust and safety solutions, develops region‑specific go‑to‑market strategies, drives product positioning that resonates with local markets, and establishes Pixalate as a thought leader in ad fraud prevention and digital trust. The role offers the unique opportunity to build and scale product marketing capabilities in one of the world’s fastest‑growing digital advertising markets while working with cutting‑edge technology that transforms the industry. Key Responsibilities
Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics Develop compelling product positioning and messaging that communicates Pixalate’s unique value across trust and safety, fraud prevention, and compliance solutions Lead go‑to‑market planning and execution for product launches, feature releases, and market expansion initiatives across the region Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms Create high‑impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices Stay ahead of emerging fraud tactics, regulatory changes, and market trends Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities Support global marketing initiatives while ensuring regional relevance and adaptation Implement metrics‑driven approaches to measure product marketing effectiveness and campaign performance Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy Provide data‑driven recommendations to influence product pricing, roadmap, and go‑to‑market priorities Qualifications
8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity‑related roles Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies Demonstrated success developing and executing go‑to‑market strategies that drive revenue growth in enterprise markets Experience working in or marketing to the region with an understanding of regional market dynamics and cultural nuances Technical background (computer science, engineering, or equivalent) with the ability to understand complex fraud prevention and trust and safety technologies Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.) Exceptional communication and storytelling abilities with proven success creating compelling product narratives Strong analytical mindset with comfort working with data, metrics, and performance indicators Entrepreneurial spirit with hands‑on approach and “do‑whatever‑it‑takes” attitude Experience presenting to C‑level executives and technical audiences alike Comfortable working across time zones to collaborate with global teams Track record of success in fast‑paced, high‑growth technology companies Experience with AI/ML applications in fraud prevention or trust and safety (preferred) Understanding of mobile ecosystem challenges for fraud detection (preferred) Established relationships with advertising industry stakeholders (preferred) Experience managing or mentoring product marketing teams (preferred) Background in enterprise security or payment fraud prevention (preferred) Benefits
Leadership role with significant impact on expansion strategy Opportunity to shape the future of trust and safety in one of the world’s most dynamic digital advertising markets Collaborative, data‑driven culture that values bold ideas and fearless execution Competitive compensation package including equity participation Professional development opportunities and exposure to cutting‑edge technology Work with a globally distributed team of passionate professionals Excellent benefits package, including medical, dental, and vision insurance Premiums 100% covered for employees and 50% covered for dependents Unlimited PTO 401(k) Monthly internet reimbursement Casual work environment Opportunity for advancement Fun annual team events
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We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This strategic leadership role shapes how enterprises understand and adopt our trust and safety solutions, develops region‑specific go‑to‑market strategies, drives product positioning that resonates with local markets, and establishes Pixalate as a thought leader in ad fraud prevention and digital trust. The role offers the unique opportunity to build and scale product marketing capabilities in one of the world’s fastest‑growing digital advertising markets while working with cutting‑edge technology that transforms the industry. Key Responsibilities
Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics Develop compelling product positioning and messaging that communicates Pixalate’s unique value across trust and safety, fraud prevention, and compliance solutions Lead go‑to‑market planning and execution for product launches, feature releases, and market expansion initiatives across the region Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms Create high‑impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices Stay ahead of emerging fraud tactics, regulatory changes, and market trends Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities Support global marketing initiatives while ensuring regional relevance and adaptation Implement metrics‑driven approaches to measure product marketing effectiveness and campaign performance Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy Provide data‑driven recommendations to influence product pricing, roadmap, and go‑to‑market priorities Qualifications
8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity‑related roles Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies Demonstrated success developing and executing go‑to‑market strategies that drive revenue growth in enterprise markets Experience working in or marketing to the region with an understanding of regional market dynamics and cultural nuances Technical background (computer science, engineering, or equivalent) with the ability to understand complex fraud prevention and trust and safety technologies Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.) Exceptional communication and storytelling abilities with proven success creating compelling product narratives Strong analytical mindset with comfort working with data, metrics, and performance indicators Entrepreneurial spirit with hands‑on approach and “do‑whatever‑it‑takes” attitude Experience presenting to C‑level executives and technical audiences alike Comfortable working across time zones to collaborate with global teams Track record of success in fast‑paced, high‑growth technology companies Experience with AI/ML applications in fraud prevention or trust and safety (preferred) Understanding of mobile ecosystem challenges for fraud detection (preferred) Established relationships with advertising industry stakeholders (preferred) Experience managing or mentoring product marketing teams (preferred) Background in enterprise security or payment fraud prevention (preferred) Benefits
Leadership role with significant impact on expansion strategy Opportunity to shape the future of trust and safety in one of the world’s most dynamic digital advertising markets Collaborative, data‑driven culture that values bold ideas and fearless execution Competitive compensation package including equity participation Professional development opportunities and exposure to cutting‑edge technology Work with a globally distributed team of passionate professionals Excellent benefits package, including medical, dental, and vision insurance Premiums 100% covered for employees and 50% covered for dependents Unlimited PTO 401(k) Monthly internet reimbursement Casual work environment Opportunity for advancement Fun annual team events
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