Vice President, Marketing Technology/Product Lifecycle
The Walt Disney Company, Santa Monica, CA, United States
Vice President, Marketing Technology/Product Lifecycle
Title:
Vice President, Product Lifecycle Level:
Executive Hiring Manager:
SVP, Commerce, Data, and Identity Locations:
Los Angeles (primary); New York (secondary); Santa Monica, CA; Glendale, CA Business:
Disney Entertainment and ESPN Product & Technology Team:
Marketing Technology
Job Description This role leads as Vice President, Lifecycle Product (MarTech), uniting Disney’s storytelling with precision marketing at global scale. Reporting to the SVP, Commerce, Data, and Identity, the VP will shape the future of Disney’s marketing technology, building a modern, privacy‑safe system that empowers every campaign with speed, power, and reliability. The position drives strategy, innovation, and collaboration across product, engineering, marketing, and legal teams to elevate creative and technical excellence.
Responsibilities
Define and execute the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement.
Lead and mentor senior MarTech leaders, overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
Drive innovation in privacy‑safe marketing systems, ensuring compliance and trust across all channels (email, push, in‑app, SMS).
Champion creative and technical excellence, building modular creative systems and feedback loops powered by GenAI and secure rails.
Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing).
Foster a culture of experimentation and learning, deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance.
Collaborate cross‑functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions.
Promote consumer‑centricity and innovation, ensuring every campaign delivers the right promise to the right guest at the right time.
Basic Qualifications
15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands.
Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
Proven capability in leading and scaling global MarTech teams, managing complexity across international markets and technology platforms.
Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization.
Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross‑functional partners.
Demonstrated success in talent attraction, mentorship, and development of high‑performing teams.
BS/BA required.
The hiring range for this position in California is $277,500 – $372,100 per year. The base pay offered will account for internal equity and may vary with candidate location, knowledge, skills, and experience. A bonus and/or long‑term incentive may be provided, along with the full range of medical, financial, and other benefits, depending on level and position offered.
Equal Opportunity Employment Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, or disability, or any other basis prohibited by federal, state or local law.
Disability Accommodation For Employment Applications If you have a disability and need a reasonable accommodation to search for a job opening or apply, email Candidate.Accommodations@Disney.com. This email is not for general employment inquiries. We will respond only to requests related to the accessibility of the online application system for a disability.
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Vice President, Product Lifecycle Level:
Executive Hiring Manager:
SVP, Commerce, Data, and Identity Locations:
Los Angeles (primary); New York (secondary); Santa Monica, CA; Glendale, CA Business:
Disney Entertainment and ESPN Product & Technology Team:
Marketing Technology
Job Description This role leads as Vice President, Lifecycle Product (MarTech), uniting Disney’s storytelling with precision marketing at global scale. Reporting to the SVP, Commerce, Data, and Identity, the VP will shape the future of Disney’s marketing technology, building a modern, privacy‑safe system that empowers every campaign with speed, power, and reliability. The position drives strategy, innovation, and collaboration across product, engineering, marketing, and legal teams to elevate creative and technical excellence.
Responsibilities
Define and execute the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement.
Lead and mentor senior MarTech leaders, overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
Drive innovation in privacy‑safe marketing systems, ensuring compliance and trust across all channels (email, push, in‑app, SMS).
Champion creative and technical excellence, building modular creative systems and feedback loops powered by GenAI and secure rails.
Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing).
Foster a culture of experimentation and learning, deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance.
Collaborate cross‑functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions.
Promote consumer‑centricity and innovation, ensuring every campaign delivers the right promise to the right guest at the right time.
Basic Qualifications
15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands.
Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
Proven capability in leading and scaling global MarTech teams, managing complexity across international markets and technology platforms.
Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization.
Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross‑functional partners.
Demonstrated success in talent attraction, mentorship, and development of high‑performing teams.
BS/BA required.
The hiring range for this position in California is $277,500 – $372,100 per year. The base pay offered will account for internal equity and may vary with candidate location, knowledge, skills, and experience. A bonus and/or long‑term incentive may be provided, along with the full range of medical, financial, and other benefits, depending on level and position offered.
Equal Opportunity Employment Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, or disability, or any other basis prohibited by federal, state or local law.
Disability Accommodation For Employment Applications If you have a disability and need a reasonable accommodation to search for a job opening or apply, email Candidate.Accommodations@Disney.com. This email is not for general employment inquiries. We will respond only to requests related to the accessibility of the online application system for a disability.
#J-18808-Ljbffr