VP, Brand & Content Optimization

a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, **Role Overview** This role will lead the development and implementation of integrated marketing campaigns across all channels, including TV, digital, social, and in-center marketing. A close partner with the field marketing and media teams, this role owns communicating the value of Aspen’s approach to care and providing patients throughout their treatment journey with clear points of differentiation. The VP will also be responsible for advancing the brand’s reputation through thoughtful activations and content and ensuring consistent messaging across all touchpoints, while driving a highly optimized, insight-led approach to creative effectiveness and patient engagement across the funnel.**Responsibilities** Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand experience. **Minimum Education and Experience** 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role Experience in the healthcare industry, DTC brand, or consumer brands is a plusExperience as a growth marketer is a plus Demonstrated experience partnering with media and digital teams to drive full-funnel performance through testing and learning Strong analytical mindset with experience in measurement frameworks, attribution, and translating insights into actionable strategy Excellent leadership, communication, and interpersonal skills A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.| The Aspen Group (TAG) #J-18808-Ljbffr