Lifecycle Marketing Specialist
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Lifecycle Marketing Specialist to support the growth and optimization of lifecycle programs.
Key Responsibilities
Support the execution of lifecycle marketing campaigns across various channels to meet engagement and conversion goals Assist in testing and optimization by analyzing campaign performance and implementing actionable improvements Build and optimize nurture sequences to enhance demand generation, activation, and retention initiatives
Required Qualifications
Proven experience executing lifecycle or CRM marketing campaigns using Braze or similar platforms Strong analytical mindset with experience in running experiments and applying insights for performance improvement Experience in building and optimizing nurture sequences for marketing initiatives Proficiency in using AI tools for campaign development, ensuring validation of outputs Ability to manage work independently while collaborating with cross-functional teams
Support the execution of lifecycle marketing campaigns across various channels to meet engagement and conversion goals Assist in testing and optimization by analyzing campaign performance and implementing actionable improvements Build and optimize nurture sequences to enhance demand generation, activation, and retention initiatives
Required Qualifications
Proven experience executing lifecycle or CRM marketing campaigns using Braze or similar platforms Strong analytical mindset with experience in running experiments and applying insights for performance improvement Experience in building and optimizing nurture sequences for marketing initiatives Proficiency in using AI tools for campaign development, ensuring validation of outputs Ability to manage work independently while collaborating with cross-functional teams