Digital Marketing Specialist
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Digital Marketing Specialist - Demand Generation.
Key Responsibilities
Execute and manage paid digital campaigns across their full lifecycle, including optimization and performance tracking Manage HubSpot workflows and campaign assets to support lead generation and lifecycle marketing initiatives Collaborate with internal teams to develop and refine high-performing campaign assets and monitor campaign performance
Required Qualifications
3+ years of experience in executing B2B demand generation campaigns, including paid media Proficiency in HubSpot workflows and campaign management Experience with paid media campaigns, including programmatic advertising and paid social Experience in B2B or B2B2C marketing environments, particularly with indirect distribution Strong analytical skills with experience using CRM and reporting tools like Microsoft Dynamics and Power BI
Execute and manage paid digital campaigns across their full lifecycle, including optimization and performance tracking Manage HubSpot workflows and campaign assets to support lead generation and lifecycle marketing initiatives Collaborate with internal teams to develop and refine high-performing campaign assets and monitor campaign performance
Required Qualifications
3+ years of experience in executing B2B demand generation campaigns, including paid media Proficiency in HubSpot workflows and campaign management Experience with paid media campaigns, including programmatic advertising and paid social Experience in B2B or B2B2C marketing environments, particularly with indirect distribution Strong analytical skills with experience using CRM and reporting tools like Microsoft Dynamics and Power BI