Associate Director of Product Marketing
Virtual Vocations Inc, New York, NY, United States
A company is looking for an Associate Director, Product Marketing.
Key Responsibilities
Define product positioning, value propositions, and core messaging Lead go-to-market strategy for product launches and major updates Drive execution across marketing, strategy, and campaign teams
Required Qualifications
5-8 years of experience in product marketing, growth, or related roles Experience bringing platforms, tools, or digital products to market Strong understanding of social, influencer, or platform ecosystems Proven ability to define positioning and execute go-to-market strategies Experience driving product adoption and usage
Define product positioning, value propositions, and core messaging Lead go-to-market strategy for product launches and major updates Drive execution across marketing, strategy, and campaign teams
Required Qualifications
5-8 years of experience in product marketing, growth, or related roles Experience bringing platforms, tools, or digital products to market Strong understanding of social, influencer, or platform ecosystems Proven ability to define positioning and execute go-to-market strategies Experience driving product adoption and usage