Director of Demand Generation
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director of Demand Generation to lead and grow its pipeline engine in a global B2B market.
Key Responsibilities
Own qualified pipeline targets and collaborate with sales leadership on lead quality and conversion expectations Design and execute integrated demand creation campaigns targeting high-priority verticals Manage a team of marketing managers and the SDR function, fostering a culture of experimentation and accountability
Required Qualifications
10+ years of B2B demand generation experience, with at least 3 years in a senior leadership role Proven track record of creating and implementing integrated demand programs Extensive experience with account-based marketing in complex buying environments Hands-on experience with marketing automation and CRM platforms, such as HubSpot and Salesforce Familiarity with AI tools in demand generation and strong analytical skills to assess program performance
Own qualified pipeline targets and collaborate with sales leadership on lead quality and conversion expectations Design and execute integrated demand creation campaigns targeting high-priority verticals Manage a team of marketing managers and the SDR function, fostering a culture of experimentation and accountability
Required Qualifications
10+ years of B2B demand generation experience, with at least 3 years in a senior leadership role Proven track record of creating and implementing integrated demand programs Extensive experience with account-based marketing in complex buying environments Hands-on experience with marketing automation and CRM platforms, such as HubSpot and Salesforce Familiarity with AI tools in demand generation and strong analytical skills to assess program performance