Senior Director, Global Segment Marketing Manager - Alternatives Managers & Insu
BNY Mellon, New York, NY, United States
Senior Director, Corporate Segment Marketing Manager - Alternatives Managers & Insurance Segment
We’re seeking a future team member for the role of Senior Director, Corporate Segment Marketing Manager - Alternatives Managers & Insurance Segment to join our Client Marketing team. This role is located in New York City, NY.
Responsibilities In this role, you’ll make an impact in the following ways:
Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
Client Acquisition & Retention
Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
Brand Positioning & Thought Leadership
Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Qualifications
15+ years of client marketing
Experience with B2B marketing programs
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Experience in building, leading and motivating teams while collaborating in a matrixed organization
Benefits BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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We’re seeking a future team member for the role of Senior Director, Corporate Segment Marketing Manager - Alternatives Managers & Insurance Segment to join our Client Marketing team. This role is located in New York City, NY.
Responsibilities In this role, you’ll make an impact in the following ways:
Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
Client Acquisition & Retention
Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
Brand Positioning & Thought Leadership
Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Qualifications
15+ years of client marketing
Experience with B2B marketing programs
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Experience in building, leading and motivating teams while collaborating in a matrixed organization
Benefits BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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