Vice President, Retail & Channel Growth
Byrna Technologies Inc., Andover, MA, United States
* Define and lead the end-to-end retail channel strategy, including the role of big-box, dealers, and owned retail* Build the playbook for retail success: assortment architecture, pricing frameworks, merchandising standards, and promotional strategy* Establish retail operating rhythms – joint business planning cadence, forecasting, inventory planning, promotional calendars* Design the organizational structure, capabilities, and KPIs required to scale the retail channel## Qualifications* Established relationships with big-box buyers and strong understanding of how to win in chain environments* Proven track record of building and scaling retail channels, not just managing them* Deep experience with national sporting goods, outdoor, weapons, or adjacent retail categories* Demonstrated success in:
+ Launching and scaling dealer/distributor accounts
+ Driving sell-through, not just sell-in
+ Building repeatable retail programs and playbooks* Strong relationships with key buyers (preferred, but capability to build is required)* Experience leading teams and building organizations from early stage to scaled* Fluency in retail KPIs (velocity, turns, margin, productivity)* Willingness to travel* Location: greater Boston or Las Vegas #J-18808-Ljbffr
+ Launching and scaling dealer/distributor accounts
+ Driving sell-through, not just sell-in
+ Building repeatable retail programs and playbooks* Strong relationships with key buyers (preferred, but capability to build is required)* Experience leading teams and building organizations from early stage to scaled* Fluency in retail KPIs (velocity, turns, margin, productivity)* Willingness to travel* Location: greater Boston or Las Vegas #J-18808-Ljbffr