VP, Product Marketing
Egnyte, Mountain View, CA, United States
VP, PRODUCT MARKETING
Mountain View, CA
WHAT YOU’LL DO
Strategic Leadership: Define and execute the overarching product marketing strategy for Egnyte’s portfolio, ensuring alignment with company goals and market opportunities.
Product Marketing: Oversee the development of compelling messaging and positioning for all Egnyte's products, collaborating closely with product management and other stakeholders.
Industry Marketing: Drive the strategy for industry-specific marketing initiatives, tailoring Egnyte’s value proposition to resonate with key vertical markets and coordinating priorities with our vertical sales teams and subject‑matter experts.
Competitive Intelligence: Oversee our competitive intelligence function, providing actionable insights to inform sales teams, product development, and marketing campaigns.
Analyst Relations: Cultivate strong relationships with industry analysts, ensuring Egnyte's solutions are well‑positioned and recognized for their innovation and value. This includes shaping market understanding and ensuring consistent messaging across external audiences.
Product Launches: Lead go‑to‑market planning and execution for new product innovations and features, from positioning to launch.
Expertise in AI, Content Management, and Collaboration: Bring deep domain expertise to develop differentiated messaging for Egnyte's AI solutions and ensure they are effectively positioned within the broader content management and collaboration landscape.
Sales Enablement: Partner with the sales enablement team to equip sellers with the necessary tools, messaging, and competitive positioning to effectively sell Egnyte’s products and solutions.
Thought Leadership: Establish Egnyte as a thought leader in relevant areas, developing Egnyte‑specific points of view and crafting compelling content.
Cross‑Functional Collaboration: Serve as a strategic partner to product management, sales, demand generation, customer success, and other functions, influencing product roadmaps and driving pipeline and revenue growth.
Team Management and Development: Recruit, mentor, and lead a team of product marketers, fostering a culture of innovation, continuous improvement, and flawless execution.
YOUR QUALIFICATIONS
15+ years of progressive experience in product marketing for B2B SaaS products, with a proven track record of managing and developing high‑performing teams.
An strong focus on Artificial Intelligence is a requirement. Domain expertise in Content Management or Collaboration is a plus.
Strong technical aptitude and a passion for understanding and articulating complex technologies into clear value propositions.
Exceptional written and verbal communication skills, with the ability to produce high‑quality content under tight deadlines.
Strategic thinker with a bias for action, capable of prioritizing competing requests and driving multiple projects simultaneously.
Collaborative by nature, with extensive experience partnering with product, marketing, and sales teams.
COMPENSATION
Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $280k – $310k annually. Pay varies by work location and may also be dependent on job‑related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
BENEFITS
Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work‑life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12 weeks of paid Parental and 10 weeks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well‑being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One Medical virtual care, providing you with healthcare access across the country
Equal Employment Opportunity Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy‑related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher‑performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
#LI-DNI
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WHAT YOU’LL DO
Strategic Leadership: Define and execute the overarching product marketing strategy for Egnyte’s portfolio, ensuring alignment with company goals and market opportunities.
Product Marketing: Oversee the development of compelling messaging and positioning for all Egnyte's products, collaborating closely with product management and other stakeholders.
Industry Marketing: Drive the strategy for industry-specific marketing initiatives, tailoring Egnyte’s value proposition to resonate with key vertical markets and coordinating priorities with our vertical sales teams and subject‑matter experts.
Competitive Intelligence: Oversee our competitive intelligence function, providing actionable insights to inform sales teams, product development, and marketing campaigns.
Analyst Relations: Cultivate strong relationships with industry analysts, ensuring Egnyte's solutions are well‑positioned and recognized for their innovation and value. This includes shaping market understanding and ensuring consistent messaging across external audiences.
Product Launches: Lead go‑to‑market planning and execution for new product innovations and features, from positioning to launch.
Expertise in AI, Content Management, and Collaboration: Bring deep domain expertise to develop differentiated messaging for Egnyte's AI solutions and ensure they are effectively positioned within the broader content management and collaboration landscape.
Sales Enablement: Partner with the sales enablement team to equip sellers with the necessary tools, messaging, and competitive positioning to effectively sell Egnyte’s products and solutions.
Thought Leadership: Establish Egnyte as a thought leader in relevant areas, developing Egnyte‑specific points of view and crafting compelling content.
Cross‑Functional Collaboration: Serve as a strategic partner to product management, sales, demand generation, customer success, and other functions, influencing product roadmaps and driving pipeline and revenue growth.
Team Management and Development: Recruit, mentor, and lead a team of product marketers, fostering a culture of innovation, continuous improvement, and flawless execution.
YOUR QUALIFICATIONS
15+ years of progressive experience in product marketing for B2B SaaS products, with a proven track record of managing and developing high‑performing teams.
An strong focus on Artificial Intelligence is a requirement. Domain expertise in Content Management or Collaboration is a plus.
Strong technical aptitude and a passion for understanding and articulating complex technologies into clear value propositions.
Exceptional written and verbal communication skills, with the ability to produce high‑quality content under tight deadlines.
Strategic thinker with a bias for action, capable of prioritizing competing requests and driving multiple projects simultaneously.
Collaborative by nature, with extensive experience partnering with product, marketing, and sales teams.
COMPENSATION
Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $280k – $310k annually. Pay varies by work location and may also be dependent on job‑related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
BENEFITS
Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work‑life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12 weeks of paid Parental and 10 weeks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well‑being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One Medical virtual care, providing you with healthcare access across the country
Equal Employment Opportunity Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy‑related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher‑performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
#LI-DNI
#J-18808-Ljbffr