Omnichannel Strategist
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director, Omnichannel Strategist (Life Sciences).
Key Responsibilities
Partner with stakeholders to define omnichannel engagement strategies aligned to business goals Translate strategies into actionable program blueprints and orchestrate campaigns across various channels Define KPIs and measurement frameworks for omnichannel programs and drive continuous improvement
Qualifications
Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree preferred 5-7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik Experience with data-driven persona development and journey design validated by research Hands-on experience with orchestration platforms and proficiency with social and search tools
Partner with stakeholders to define omnichannel engagement strategies aligned to business goals Translate strategies into actionable program blueprints and orchestrate campaigns across various channels Define KPIs and measurement frameworks for omnichannel programs and drive continuous improvement
Qualifications
Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree preferred 5-7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik Experience with data-driven persona development and journey design validated by research Hands-on experience with orchestration platforms and proficiency with social and search tools