Senior Influencer Marketing Manager Job at Virtual Vocations Inc in New York
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Senior Manager, Influencer to oversee influencer marketing initiatives.
Key Responsibilities:
Build and manage paid influencer programs, including sourcing, negotiation, and performance evaluation Develop and own the earned influencer program, focusing on tiering strategy and ambassador relationships Collaborate with cross-functional teams to align messaging and track KPIs for both paid and earned initiatives
Required Qualifications:
6-8+ years of influencer marketing experience in health, wellness, or lifestyle sectors Experience managing both paid partnership programs and earned seeding at scale Strong knowledge of paid social and creator amplification mechanics Proven negotiation and contract management experience across creator and agency deals Demonstrated ability to manage budgets and articulate financial tradeoffs effectively
Build and manage paid influencer programs, including sourcing, negotiation, and performance evaluation Develop and own the earned influencer program, focusing on tiering strategy and ambassador relationships Collaborate with cross-functional teams to align messaging and track KPIs for both paid and earned initiatives
Required Qualifications:
6-8+ years of influencer marketing experience in health, wellness, or lifestyle sectors Experience managing both paid partnership programs and earned seeding at scale Strong knowledge of paid social and creator amplification mechanics Proven negotiation and contract management experience across creator and agency deals Demonstrated ability to manage budgets and articulate financial tradeoffs effectively