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Senior Manager, Sales and Business Development

Fehrer Automotive, NA, Rochester Hills, MI, United States


Fehrer Automotive, NA, established in 1875 in Kitzingen, is a customer-oriented partner to leading automotive manufacturers.

The company designs and manufactures components such as seat cushions, backrests, armrests, and headrests. These products support comfort, safety, and weight reduction for leading OEMs.

Fehrer operates as part of the AUNDE Group, a global network of automotive suppliers with strong financial backing and a broad customer base.

In North America, Fehrer Automotive serves major OEM programs from its operations in Duncan and other key locations. The business focuses on high quality manufacturing, launch excellence, and continuous improvement aligned with industry standards such as IATF 16949.

The company combines engineering capability, advanced manufacturing processes, and customer collaboration to deliver reliable, scalable solutions across the automotive supply chain.

Role Description

This is a full‑time, on‑site role for a Senior Manager, Sales and Business Development based in Rochester Hills, Michigan. The Senior Manager, Sales and B&D own North American sales, business development, and strategic account management across Fehrer Automotive and Isringhausen. Drives revenue growth, margin performance, and long‑term customer relationships. Serves as the senior commercial lead for OEM and Tier‑1 customers while building future business pipelines.

Essential Duties and Responsibilities

  • Develop and execute the North American sales and business development strategy aligned with company objectives.
  • Lead and grow strategic OEM and Tier 1 customer relationships across assigned accounts.
  • Own the full commercial lifecycle from opportunity identification through contract negotiation and launch.
  • Identify new business opportunities, platform wins, and growth programs.
  • Execute account strategies that balance revenue growth, margin protection, and customer satisfaction.
  • Lead pricing, quotations, and commercial negotiations within approved guidelines.
  • Forecast revenue, demand, and program risks with accuracy and discipline.
  • Represent the voice of the customer internally to engineering, operations, quality, and supply chain.
  • Support new product development, engineering changes, and launch execution.
  • Monitor market trends, competitive activity, and customer strategies.
  • Ensure compliance with customer and audit requirements, including IATF, ISO, and TISAX where applicable.
  • Report sales performance, pipeline health, and forecasts to senior leadership.

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