Brand Manager, Marketing Operations
Orderly Wellness Corp, Atlanta, GA, United States
About LumiVita
LumiVita is redefining modern wellness through our WellSpa concept, blending advanced treatments, intentional design, and a deeply restorative experience. Our spas feature a Sedona‑inspired aesthetic, a Stillness Lounge, and spaces designed to support both physical and mental renewal.
We are building a brand that is as operationally excellent as it is visually and experientially elevated, and this role is critical to making that happen.
Role Overview LumiVita is seeking a highly organized, detail‑oriented and strategic Brand Manager to serve as the operational backbone of our marketing team. This role is responsible for translating vision into execution by ensuring that every campaign, partnership, and initiative is launched with clarity, precision, and consistency. You will act as the central liaison between leadership, creative teams, and external partners, making sure all moving pieces are aligned and fully accounted for. You will be responsible for tracking against budget and KPIs.
This is a highly execution‑focused role. Strategy, channel direction, and budget are defined by leadership — your role is to ensure seamless implementation, clear communication, and real‑time visibility and consistency across all marketing efforts.
Key Responsibilities Marketing Workstream Execution & Project Management
Own day‑to‑day execution of all marketing initiatives across digital, email, influencer, PR, events, partnerships, and out‑of‑home advertising
Build and maintain a centralized marketing calendar and execution tracker with corresponding KPIs
Ensure all campaigns are delivered on time with clearly defined milestones and ownership
Coordinate across internal teams and external vendors to drive execution forward
Identify gaps, delays, or risks early and proactively resolve or elevate
Creative Briefing & Execution Support
Own intake of all marketing requests from leadership and stakeholders
Translate high‑level direction into clear, actionable creative briefs
Ensure all necessary inputs (copy, assets, references, specs, deadlines) are gathered before work begins
Serve as the primary liaison between business strategy and creative execution
Eliminate ambiguity so creative teams can execute efficiently with minimal revisions
Manage the approval across key stakeholders that include leadership, legal and location leads
Centralized Communication & Information Management
Act as the single source of truth for all marketing initiatives
Ensure all stakeholders have access to accurate, up‑to‑date information
Maintain organized documentation across campaigns, timelines, and assets
Proactively identify missing information and close gaps before they impact execution
Meeting Coordination & Accountability
Prepare agendas and lead weekly marketing syncs and project check‑ins
Capture clear notes, decisions, and action items
Assign ownership and ensure follow‑through across teams
Track outstanding tasks and proactively follow up to maintain momentum
Collateral & Production Management
Coordinate production of printed and physical marketing materials (in‑store, events, out‑of‑home)
Manage relationships with print vendors and production partners
Ensure assets are delivered on time and meet brand and quality standards
Maintain organized asset libraries and version control
Ensure compliance for in‑store executions
Vendor & Partner Coordination
Serve as the primary point of contact for agencies, PR firms, influencers, and event partners
Be able to drive the conversation and challenge partners on behalf of the brand
Ensure deliverables, timelines, and expectations are met
Track outputs and elevate issues when needed
KPI Tracking & Performance Visibility
Build and maintain KPI dashboards across campaigns and channels
Track metrics such as leads, CPL, CPA, conversion rates, event performance, influencer ROI, and channel performance
Update metrics daily / weekly
Monitor performance vs. targets and flag variances
Surface performance trends and flag variances for leadership review with clear plans on how to iterate and improve
Reporting & Executive Communication
Lead weekly marketing report‑outs, including initiative status, campaign progress, KPIs, risks, and blockers
Deliver clear, structured, and actionable updates to leadership
Brand Execution & Quality Control
Working closely with our in‑house creative team, ensure all creative outputs align with LumiVita brand standards, tone, and positioning
Maintain consistency across all customer touchpoints — digital, physical, and in‑location
Ideal Candidate Profile
4–6+ years in marketing operations, project management, or brand management
Experience in consumer‑facing, service‑based businesses (wellness, fitness, beauty, hospitality, or med spa preferred)
Exceptionally detail‑oriented with strong organizational skills
Proven ability to manage multiple workstreams and stakeholders simultaneously
Strong experience working closely with creative teams (design, content, production)
Analytical and KPI‑driven, with comfort tracking performance metrics
Proactive communicator who anticipates needs and solves problems before they arise
Comfortable operating in a fast‑moving, high‑growth environment
Success in This Role Looks Like
Full visibility across all marketing initiatives at any given time
Creative and execution teams are fully equipped with clear, complete direction
Campaigns launch on time with minimal revisions or delays
Strong accountability across internal teams and external partners
Seamless coordination between strategy, execution, and reporting
Scalable, organized marketing operations that support LumiVita’s growth
The pay range for this role is:
95,000 - 110,000 USD per year
#J-18808-Ljbffr
We are building a brand that is as operationally excellent as it is visually and experientially elevated, and this role is critical to making that happen.
Role Overview LumiVita is seeking a highly organized, detail‑oriented and strategic Brand Manager to serve as the operational backbone of our marketing team. This role is responsible for translating vision into execution by ensuring that every campaign, partnership, and initiative is launched with clarity, precision, and consistency. You will act as the central liaison between leadership, creative teams, and external partners, making sure all moving pieces are aligned and fully accounted for. You will be responsible for tracking against budget and KPIs.
This is a highly execution‑focused role. Strategy, channel direction, and budget are defined by leadership — your role is to ensure seamless implementation, clear communication, and real‑time visibility and consistency across all marketing efforts.
Key Responsibilities Marketing Workstream Execution & Project Management
Own day‑to‑day execution of all marketing initiatives across digital, email, influencer, PR, events, partnerships, and out‑of‑home advertising
Build and maintain a centralized marketing calendar and execution tracker with corresponding KPIs
Ensure all campaigns are delivered on time with clearly defined milestones and ownership
Coordinate across internal teams and external vendors to drive execution forward
Identify gaps, delays, or risks early and proactively resolve or elevate
Creative Briefing & Execution Support
Own intake of all marketing requests from leadership and stakeholders
Translate high‑level direction into clear, actionable creative briefs
Ensure all necessary inputs (copy, assets, references, specs, deadlines) are gathered before work begins
Serve as the primary liaison between business strategy and creative execution
Eliminate ambiguity so creative teams can execute efficiently with minimal revisions
Manage the approval across key stakeholders that include leadership, legal and location leads
Centralized Communication & Information Management
Act as the single source of truth for all marketing initiatives
Ensure all stakeholders have access to accurate, up‑to‑date information
Maintain organized documentation across campaigns, timelines, and assets
Proactively identify missing information and close gaps before they impact execution
Meeting Coordination & Accountability
Prepare agendas and lead weekly marketing syncs and project check‑ins
Capture clear notes, decisions, and action items
Assign ownership and ensure follow‑through across teams
Track outstanding tasks and proactively follow up to maintain momentum
Collateral & Production Management
Coordinate production of printed and physical marketing materials (in‑store, events, out‑of‑home)
Manage relationships with print vendors and production partners
Ensure assets are delivered on time and meet brand and quality standards
Maintain organized asset libraries and version control
Ensure compliance for in‑store executions
Vendor & Partner Coordination
Serve as the primary point of contact for agencies, PR firms, influencers, and event partners
Be able to drive the conversation and challenge partners on behalf of the brand
Ensure deliverables, timelines, and expectations are met
Track outputs and elevate issues when needed
KPI Tracking & Performance Visibility
Build and maintain KPI dashboards across campaigns and channels
Track metrics such as leads, CPL, CPA, conversion rates, event performance, influencer ROI, and channel performance
Update metrics daily / weekly
Monitor performance vs. targets and flag variances
Surface performance trends and flag variances for leadership review with clear plans on how to iterate and improve
Reporting & Executive Communication
Lead weekly marketing report‑outs, including initiative status, campaign progress, KPIs, risks, and blockers
Deliver clear, structured, and actionable updates to leadership
Brand Execution & Quality Control
Working closely with our in‑house creative team, ensure all creative outputs align with LumiVita brand standards, tone, and positioning
Maintain consistency across all customer touchpoints — digital, physical, and in‑location
Ideal Candidate Profile
4–6+ years in marketing operations, project management, or brand management
Experience in consumer‑facing, service‑based businesses (wellness, fitness, beauty, hospitality, or med spa preferred)
Exceptionally detail‑oriented with strong organizational skills
Proven ability to manage multiple workstreams and stakeholders simultaneously
Strong experience working closely with creative teams (design, content, production)
Analytical and KPI‑driven, with comfort tracking performance metrics
Proactive communicator who anticipates needs and solves problems before they arise
Comfortable operating in a fast‑moving, high‑growth environment
Success in This Role Looks Like
Full visibility across all marketing initiatives at any given time
Creative and execution teams are fully equipped with clear, complete direction
Campaigns launch on time with minimal revisions or delays
Strong accountability across internal teams and external partners
Seamless coordination between strategy, execution, and reporting
Scalable, organized marketing operations that support LumiVita’s growth
The pay range for this role is:
95,000 - 110,000 USD per year
#J-18808-Ljbffr