Senior Loyalty Strategist

Position Description The Senior Loyalty Strategist is a strategic consultant for PAR’s restaurant clients and a key advisor supporting internal cross‑functional teams. Reporting to the Senior Manager, Loyalty Strategy, this highly visible role leads consulting projects focused on loyalty program design, restructuring, and optimization, as well as broader guest engagement and digital marketing strategies.

Position Location Remote

Reports To Senior Manager, Loyalty Strategy

What We’re Looking For

5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy

Experience designing or implementing loyalty programs (restaurant or consumer brands)

Strong knowledge of campaign strategy, CRM, and SMS marketing

Skilled in collaborating cross‑functionally and with external clients/partners

Proficiency in:

Excel (analysis, modeling, and reporting)

PowerPoint (polished, executive‑ready presentations)

Word/Outlook (professional documentation and communication)

Strong organizational and multitasking abilities

Exceptional presentation and communication skills — confident advising C‑level executives

Team player with a growth mindset and a willingness to take initiative

Open to coaching, feedback, and professional development

Additional Skills

Prior experience in consulting or agency environments

Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.)

Financial modeling and/or market research expertise

Tableau proficiency (for performance analysis and visual storytelling)

Responsibilities Loyalty Program Strategy & Optimization

Design, restructure, and optimize loyalty programs tailored to brand needs

Define KPIs, program health metrics, and engagement goals

Optimize for ROI, retention, and future scalability

Track loyalty market trends and apply insights

Campaign, CRM, & SMS Strategy

Craft engagement strategies across loyalty, CRM, and SMS channels

Support segmentation, targeting, testing, and performance optimization

Partner with Managed Services to ensure campaign alignment with business goals

Cross‑Functional & External Collaboration

Support Sales and Customer Success teams to drive product adoption

Collaborate with Implementation, Product, and Data teams on launch and feature alignment

Coordinate with third‑party developers on loyalty and ordering integrations

Data Analysis & Storytelling

Leverage Excel and Tableau to analyze loyalty performance and growth opportunities

Create executive‑level presentations to clearly communicate recommendations and outcomes

Enablement & Thought Leadership

Train internal teams on loyalty trends, frameworks, and strategies

Maintain and improve playbooks, templates, and scalable consulting materials

Contribute thought leadership via case studies, blogs, and webinars

Compensation Range: $120K - $130K

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws.

If you require reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com.

If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor’s website.

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