Growth & Performance Media Analyst
GENTLE MONSTER, Los Angeles, CA, United States
Job Description
We are seeking a data-driven growth marketing analyst with a specialization in performance media to enhance our e‑commerce team. Applicants should have at least one year of experience in paid media, including media planning and buying, and possess exceptional analytical skills. This role involves leading the strategy of our paid search and media campaigns through platforms such as Facebook Ads Manager, Google Ads, TikTok Ads Manager, CTV, and affiliate performance. A passion for mathematics and strategic thinking is essential, as you will continuously refine our performance‑marketing strategies to boost our brand presence. Proficiency in Excel is critical, as it will be used extensively for managing and analyzing campaign data to inform strategic decisions.
Responsibilities and Duties Paid Media Implementation
Maintain a working ability to build and QA campaigns across Meta Ads Manager, TikTok Ads Manager, and Google Ads – able to step in and execute when needed alongside the Operations Specialist.
Lead campaign strategy briefs that define objective, audience, budget, creative direction, bid strategy, and success metrics – handing off to the Operations Specialist for execution.
Conduct search term optimization, keyword list refinement, and bid strategy reviews in coordination with the paid‑search agency – providing strategic direction based on sales trends and inventory.
Monitor Meta Commerce Manager for catalog health, feed integrity, and dynamic ad performance – escalating execution issues to the Operations Specialist.
Review all A/B test setups before launch and own the analysis and decision‑making after tests conclude.
Performance Analysis & Reporting
Own daily, weekly, monthly, and annual performance reporting across Meta, TikTok, Google Ads, and affiliate channels – translating raw data into clear, actionable insights for the e‑commerce lead and finance team.
Build and maintain performance dashboards in Looker Studio that give real‑time visibility into spend, ROAS, CPA, CTR, CVR, and revenue contribution by channel.
Conduct deep‑dive analyses to identify performance trends, audience fatigue, creative decay, and budget inefficiencies before they become problems.
Connect paid media performance directly to e‑commerce outcomes – revenue, AOV, new customer acquisition, and return rate – not just platform metrics.
Develop weekly performance narratives that explain what happened, why it happened, and what the recommended response is.
Conduct A/B test analyses across creatives, audiences, landing pages, and offers – own the testing roadmap and report findings with statistical context.
Budgeting, Forecasting & Pacing
Own the full budget model from daily pacing to annual planning – maintaining a live tracker that monitors spend vs. plan at the daily, weekly, and monthly level across all channels.
Build forward‑looking forecasts for each channel based on historical performance, seasonality, campaign roadmap, and business targets – updated on a rolling basis.
Lead monthly and quarterly budget reallocation recommendations, presenting a clear case for shifting spend based on performance data and channel efficiency.
Partner with the Finance Department on annual media budget planning – providing bottom‑up channel forecasts with scenario modeling for conservative, base, and aggressive growth targets.
Flag over‑ and under‑pacing in real time and recommend immediate corrective action to the Head of E‑commerce.
Cross‑Channel Strategy
Develop and maintain the overarching paid media strategy across Meta, TikTok, and Google Ads – defining channel roles, audience architecture, funnel structure, and content strategy for each.
Own the affiliate marketing program end to end – recruit and onboard new affiliate partners, manage commission structures, monitor affiliate‑driven revenue, and analyze partner performance to prioritize top contributors.
Integrate affiliate, email, and SMS performance data into the broader channel strategy – identifying where these channels support or cannibalize paid media efforts.
Identify growth opportunities across new platforms, audience segments, or campaign formats and build a business case before recommending investment.
Define the measurement framework for each channel – ensuring consistent attribution logic, UTM taxonomy, and conversion event tracking across all platforms.
Day‑to‑Day Platform Monitoring
Check all active campaigns daily across Meta, TikTok, and Google Ads for delivery anomalies, budget pacing issues, or creative fatigue signals.
Pull and organize raw performance exports from each platform into structured Excel files for the analyst's weekly and monthly reporting.
Maintain up‑to‑date budget trackers in Excel – logging daily spend, pacing vs. plan.
Paid Search — Execution Support Coordinate with the paid search agency on a daily basis to provide up‑to‑date product and inventory information for campaign alignment.
Job Type Full‑time, On‑site (not remote)
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Responsibilities and Duties Paid Media Implementation
Maintain a working ability to build and QA campaigns across Meta Ads Manager, TikTok Ads Manager, and Google Ads – able to step in and execute when needed alongside the Operations Specialist.
Lead campaign strategy briefs that define objective, audience, budget, creative direction, bid strategy, and success metrics – handing off to the Operations Specialist for execution.
Conduct search term optimization, keyword list refinement, and bid strategy reviews in coordination with the paid‑search agency – providing strategic direction based on sales trends and inventory.
Monitor Meta Commerce Manager for catalog health, feed integrity, and dynamic ad performance – escalating execution issues to the Operations Specialist.
Review all A/B test setups before launch and own the analysis and decision‑making after tests conclude.
Performance Analysis & Reporting
Own daily, weekly, monthly, and annual performance reporting across Meta, TikTok, Google Ads, and affiliate channels – translating raw data into clear, actionable insights for the e‑commerce lead and finance team.
Build and maintain performance dashboards in Looker Studio that give real‑time visibility into spend, ROAS, CPA, CTR, CVR, and revenue contribution by channel.
Conduct deep‑dive analyses to identify performance trends, audience fatigue, creative decay, and budget inefficiencies before they become problems.
Connect paid media performance directly to e‑commerce outcomes – revenue, AOV, new customer acquisition, and return rate – not just platform metrics.
Develop weekly performance narratives that explain what happened, why it happened, and what the recommended response is.
Conduct A/B test analyses across creatives, audiences, landing pages, and offers – own the testing roadmap and report findings with statistical context.
Budgeting, Forecasting & Pacing
Own the full budget model from daily pacing to annual planning – maintaining a live tracker that monitors spend vs. plan at the daily, weekly, and monthly level across all channels.
Build forward‑looking forecasts for each channel based on historical performance, seasonality, campaign roadmap, and business targets – updated on a rolling basis.
Lead monthly and quarterly budget reallocation recommendations, presenting a clear case for shifting spend based on performance data and channel efficiency.
Partner with the Finance Department on annual media budget planning – providing bottom‑up channel forecasts with scenario modeling for conservative, base, and aggressive growth targets.
Flag over‑ and under‑pacing in real time and recommend immediate corrective action to the Head of E‑commerce.
Cross‑Channel Strategy
Develop and maintain the overarching paid media strategy across Meta, TikTok, and Google Ads – defining channel roles, audience architecture, funnel structure, and content strategy for each.
Own the affiliate marketing program end to end – recruit and onboard new affiliate partners, manage commission structures, monitor affiliate‑driven revenue, and analyze partner performance to prioritize top contributors.
Integrate affiliate, email, and SMS performance data into the broader channel strategy – identifying where these channels support or cannibalize paid media efforts.
Identify growth opportunities across new platforms, audience segments, or campaign formats and build a business case before recommending investment.
Define the measurement framework for each channel – ensuring consistent attribution logic, UTM taxonomy, and conversion event tracking across all platforms.
Day‑to‑Day Platform Monitoring
Check all active campaigns daily across Meta, TikTok, and Google Ads for delivery anomalies, budget pacing issues, or creative fatigue signals.
Pull and organize raw performance exports from each platform into structured Excel files for the analyst's weekly and monthly reporting.
Maintain up‑to‑date budget trackers in Excel – logging daily spend, pacing vs. plan.
Paid Search — Execution Support Coordinate with the paid search agency on a daily basis to provide up‑to‑date product and inventory information for campaign alignment.
Job Type Full‑time, On‑site (not remote)
#J-18808-Ljbffr