Product Marketing Manager
Orion Advisor Technology, Omaha, NE, United States
About this Opportunity
As a Product Marketing Manager, you will be responsible for understanding and anticipating customers’ needs and to strategically advocate for new products and enhancements for Orion. As the Product Marketing Manager, you are at the center of the Orion organization, constantly interacting with clients, prospects, and teammates to strategically position Orion’s products for growth through marketing and content initiatives. This role requires you to partner closely with the Product, Sales and Service teams to help develop and execute strategic product marketing plans to facilitate client engagement and sales growth. As we continue to evolve and live our Orion values, we are looking for someone to grow with us.
Candidates must work in‑office at one of the following locations for at least 3 days per week: Omaha, NE.
In this role, you’ll
Develop and refine clear, differentiated messaging for new products and existing product enhancements across Orion’s platform
Translate features into customer‑focused value propositions aligned to key personas and moments in the user journey
Support Product Owners and internal teams with talk tracks, positioning, and presentation storytelling
Support launch planning and execution for new capabilities, including messaging frameworks, enablement assets, and adoption campaigns
Partner with lifecycle and channel owners to activate messaging through in‑app, email, web, social, and sales enablement
Help ensure launches extend beyond awareness to drive meaningful engagement and sustained adoption
Build and maintain a product‑focused content and communications calendar
Write and oversee creation of high‑quality marketing and enablement assets, including: in‑app messaging and customer emails, blog posts, web copy, and short‑form video scripts, one‑pagers, FAQs, solution briefs, and presentations, product battle cards to support sales and client‑facing teams, case studies and customer stories (as applicable)
Partner closely with the Training team to ensure educational content reinforces product messaging and supports onboarding and ongoing adoption
Gather and synthesize customer feedback, internal insights, and market context to inform messaging and content priorities
Track performance of launches and adoption efforts using agreed‑upon metrics
Use data and feedback to iterate on messaging, content, and campaign execution
We’re looking for talent who
Has strong writing and storytelling skills with a customer‑centric mindset
Translates complex or technical concepts into clear, approachable messaging
Has strong organizational skills with ability to manage multiple workstreams
Has attention to detail, follow‑through, and commitment to high‑quality work
Has a proactive, execution‑oriented mindset
Has strong cross‑functional collaboration skills across Product, Marketing, Training, Sales, and Client Experience
Synthesizes customer feedback, usage data, and market context into actionable insights
Has comfort defining success metrics and optimizing campaigns based on performance
Has a minimum of a bachelors degree in related field (marketing, communications or business)
Has minimum of 5–7 years of experience in product marketing, content marketing, marketing communications, or a related field
Has proven ability to develop clear, differentiated positioning and messaging for B2B technology products across multiple personas
Has a deep understanding of the product marketing lifecycle, from market research and competitive analysis through launch, adoption, and post‑launch optimization
Has experience supporting or leading product launches in a B2B SaaS or fintech environment
Has experience coordinating across Product, Marketing, Sales, and Training teams
Manages multiple concurrent launches without sacrificing quality or consistency
Has experience building competitive intelligence and battlecard programs to support Sales and Client Success
Has experience in B2B, fintech, or SaaS environments preferred
Owns and manages relationships with stakeholders directly and works effectively with people at all levels in an organization
Recommended Skills
Blog Posting
Content Marketing
Product Marketing
Product Messaging
Salary Range $72,860.00 - $110,014.00
The pay listed in this posting indicates the estimated pay at the time of this posting; however, may vary depending on geographic location, job‑related knowledge, skills, and experience. In addition, Orion offers a competitive benefits package which includes health, dental, vision, and disability coverage on day one, 401(k) plan with employer match, paid parental leave, pet benefits including pawternity leave and pet insurance, student loan repayment and more.
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Candidates must work in‑office at one of the following locations for at least 3 days per week: Omaha, NE.
In this role, you’ll
Develop and refine clear, differentiated messaging for new products and existing product enhancements across Orion’s platform
Translate features into customer‑focused value propositions aligned to key personas and moments in the user journey
Support Product Owners and internal teams with talk tracks, positioning, and presentation storytelling
Support launch planning and execution for new capabilities, including messaging frameworks, enablement assets, and adoption campaigns
Partner with lifecycle and channel owners to activate messaging through in‑app, email, web, social, and sales enablement
Help ensure launches extend beyond awareness to drive meaningful engagement and sustained adoption
Build and maintain a product‑focused content and communications calendar
Write and oversee creation of high‑quality marketing and enablement assets, including: in‑app messaging and customer emails, blog posts, web copy, and short‑form video scripts, one‑pagers, FAQs, solution briefs, and presentations, product battle cards to support sales and client‑facing teams, case studies and customer stories (as applicable)
Partner closely with the Training team to ensure educational content reinforces product messaging and supports onboarding and ongoing adoption
Gather and synthesize customer feedback, internal insights, and market context to inform messaging and content priorities
Track performance of launches and adoption efforts using agreed‑upon metrics
Use data and feedback to iterate on messaging, content, and campaign execution
We’re looking for talent who
Has strong writing and storytelling skills with a customer‑centric mindset
Translates complex or technical concepts into clear, approachable messaging
Has strong organizational skills with ability to manage multiple workstreams
Has attention to detail, follow‑through, and commitment to high‑quality work
Has a proactive, execution‑oriented mindset
Has strong cross‑functional collaboration skills across Product, Marketing, Training, Sales, and Client Experience
Synthesizes customer feedback, usage data, and market context into actionable insights
Has comfort defining success metrics and optimizing campaigns based on performance
Has a minimum of a bachelors degree in related field (marketing, communications or business)
Has minimum of 5–7 years of experience in product marketing, content marketing, marketing communications, or a related field
Has proven ability to develop clear, differentiated positioning and messaging for B2B technology products across multiple personas
Has a deep understanding of the product marketing lifecycle, from market research and competitive analysis through launch, adoption, and post‑launch optimization
Has experience supporting or leading product launches in a B2B SaaS or fintech environment
Has experience coordinating across Product, Marketing, Sales, and Training teams
Manages multiple concurrent launches without sacrificing quality or consistency
Has experience building competitive intelligence and battlecard programs to support Sales and Client Success
Has experience in B2B, fintech, or SaaS environments preferred
Owns and manages relationships with stakeholders directly and works effectively with people at all levels in an organization
Recommended Skills
Blog Posting
Content Marketing
Product Marketing
Product Messaging
Salary Range $72,860.00 - $110,014.00
The pay listed in this posting indicates the estimated pay at the time of this posting; however, may vary depending on geographic location, job‑related knowledge, skills, and experience. In addition, Orion offers a competitive benefits package which includes health, dental, vision, and disability coverage on day one, 401(k) plan with employer match, paid parental leave, pet benefits including pawternity leave and pet insurance, student loan repayment and more.
#J-18808-Ljbffr