Summer Marketing Intern
Freedom Energy Logistics, Westborough, MA, United States
Overview
Summer Marketing Intern at Freedom Energy Logistics. The Marketing Intern will assist with digital and traditional marketing initiatives, develop marketing strategies and campaigns to increase brand awareness and audience engagement, and gain hands-on experience in digital marketing, podcast development, content creation, event coordination, and analytical performance metrics. The intern will collaborate across departments to help drive brand awareness and support business growth.
Responsibilities
Assist in the development and implementation of digital, social, and traditional marketing strategies to enhance brand visibility and engagement across multiple channels.
Assist in the management and optimization of paid advertising campaigns; support analysis and adjustment of campaign performance to maximize effectiveness and ROI.
Support the development, production, and promotion of company podcasts; contribute to content creation, scheduling, and outreach to engage listeners and expand the podcast audience.
Create and schedule engaging content for social channels, monitor activity, respond to community interactions, and maintain a consistent brand voice.
Organize and promote events, manage logistics, coordinate communications, and provide on-site support to ensure successful execution.
Contribute to website content updates, analytics tracking, and digital initiatives to enhance user experience; assist with content management and analytics monitoring for ongoing improvements.
Create engaging content across platforms (social media, stories, videos, email campaigns) tailored to each medium to maximize reach and engagement.
Collaborate with the marketing team to ensure campaigns align with overall marketing objectives; participate in team meetings and contribute to strategic direction.
Qualifications and Skills
Background in Marketing with understanding of digital marketing, paid search, and podcast development; interest in the energy industry is valued.
Basic grasp of marketing concepts and tools, including familiarity with social media platforms, content creation, lead generation, and analytics.
Experience with HubSpot, Salesforce, WordPress, Google Analytics, AI, and Canva is desirable.
Excellent verbal and written communication skills.
Strong organizational and project management abilities; ability to manage multiple tasks efficiently.
Ability to work collaboratively within a team environment; creative thinking and problem-solving skills.
Basic knowledge of SEO/SEM and Google Analytics is advantageous.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Attention to detail and a willingness to learn; self-motivated with a positive attitude and strong work ethic.
Experience or interest in podcast development; familiarity with content creation, scheduling, and analytics is advantageous.
Experience with paid advertising platforms (LinkedIn Ads, Google Ads) and relevant marketing certifications (HubSpot, Google Ads, SEMrush) are a plus.
Interest in customer segmentation and reporting is beneficial.
Requirements
Currently enrolled in a BA/BS program in Marketing, Communications, Business, Martek, or a related field.
Previous internship experience in marketing, including email marketing or social media, is valuable.
Fundamental knowledge of digital marketing tools and strategies.
Interest in the energy, renewables, or sustainability sector.
Availability for a full-time internship for a minimum duration of 8 weeks.
Work Environment Work is performed in an office setting with occasional local travel to clients, industry, or press events. Reasonable accommodation may be made for people with disabilities to perform the essential functions.
Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed. It is not intended to be an exhaustive list of all responsibilities.
Freedom Energy Logistics is an Equal Opportunity Employer and will not discriminate based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other factors prohibited by applicable law.
Note: A background check is a condition of employment. By applying, you authorize a thorough review of your criminal history, employment history, educational background, and other relevant information. Any offer is contingent upon successful completion of the background check. If you have concerns about the background check process, please discuss them with us.
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Responsibilities
Assist in the development and implementation of digital, social, and traditional marketing strategies to enhance brand visibility and engagement across multiple channels.
Assist in the management and optimization of paid advertising campaigns; support analysis and adjustment of campaign performance to maximize effectiveness and ROI.
Support the development, production, and promotion of company podcasts; contribute to content creation, scheduling, and outreach to engage listeners and expand the podcast audience.
Create and schedule engaging content for social channels, monitor activity, respond to community interactions, and maintain a consistent brand voice.
Organize and promote events, manage logistics, coordinate communications, and provide on-site support to ensure successful execution.
Contribute to website content updates, analytics tracking, and digital initiatives to enhance user experience; assist with content management and analytics monitoring for ongoing improvements.
Create engaging content across platforms (social media, stories, videos, email campaigns) tailored to each medium to maximize reach and engagement.
Collaborate with the marketing team to ensure campaigns align with overall marketing objectives; participate in team meetings and contribute to strategic direction.
Qualifications and Skills
Background in Marketing with understanding of digital marketing, paid search, and podcast development; interest in the energy industry is valued.
Basic grasp of marketing concepts and tools, including familiarity with social media platforms, content creation, lead generation, and analytics.
Experience with HubSpot, Salesforce, WordPress, Google Analytics, AI, and Canva is desirable.
Excellent verbal and written communication skills.
Strong organizational and project management abilities; ability to manage multiple tasks efficiently.
Ability to work collaboratively within a team environment; creative thinking and problem-solving skills.
Basic knowledge of SEO/SEM and Google Analytics is advantageous.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Attention to detail and a willingness to learn; self-motivated with a positive attitude and strong work ethic.
Experience or interest in podcast development; familiarity with content creation, scheduling, and analytics is advantageous.
Experience with paid advertising platforms (LinkedIn Ads, Google Ads) and relevant marketing certifications (HubSpot, Google Ads, SEMrush) are a plus.
Interest in customer segmentation and reporting is beneficial.
Requirements
Currently enrolled in a BA/BS program in Marketing, Communications, Business, Martek, or a related field.
Previous internship experience in marketing, including email marketing or social media, is valuable.
Fundamental knowledge of digital marketing tools and strategies.
Interest in the energy, renewables, or sustainability sector.
Availability for a full-time internship for a minimum duration of 8 weeks.
Work Environment Work is performed in an office setting with occasional local travel to clients, industry, or press events. Reasonable accommodation may be made for people with disabilities to perform the essential functions.
Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed. It is not intended to be an exhaustive list of all responsibilities.
Freedom Energy Logistics is an Equal Opportunity Employer and will not discriminate based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other factors prohibited by applicable law.
Note: A background check is a condition of employment. By applying, you authorize a thorough review of your criminal history, employment history, educational background, and other relevant information. Any offer is contingent upon successful completion of the background check. If you have concerns about the background check process, please discuss them with us.
#J-18808-Ljbffr