Marketing Manager - Lead Generation (Colorado Springs, CO)
Purple Mountain Home Buyers, Colorado Springs, CO, United States
Location
Colorado Springs, CO (Onsite / Hybrid)
Company Purple Mountain Home Buyers
Position Type Full-Time | Marketing | Mid‑Senior Level
Compensation $75,000–$90,000 base
Benefits Health | 401(k) with 4% match | PTO | Growth‑Focused Culture
About Purple Mountain Home Buyers Purple Mountain Home Buyers is a fast‑growing wholesale company built on clarity, accountability, and results. We connect great products with great customers through smart systems, strong relationships, and purpose‑driven execution.
Position Summary The Marketing Manager will plan, execute, and optimize multi‑channel lead‑generation campaigns to fuel our acquisitions pipeline. This role blends strategic leadership with hands‑on execution, driving measurable marketing outcomes.
Key Responsibilities
Lead Generation & Campaign Management Drive qualified seller leads in the Colorado Springs market through multi‑channel marketing (direct mail, PPC, TV, social, SEO, and more). Plan and deploy campaigns, ensuring cost‑efficient lead generation and ongoing optimization based on performance data. Oversee campaign calendars, seasonal adjustments, and channel priorities to maintain consistent lead flow.
Performance Tracking & Optimization Monitor, analyze, and report weekly and monthly KPIs to evaluate ROI and conversion performance. Use attribution data to refine campaigns, messaging, and targeting strategies. Conduct A/B testing on ads, mailers, landing pages, scripts, and workflows, implementing insights to improve campaign efficiency.
Collaboration & Alignment Partner with the Acquisitions Team to align marketing strategies with lead quality, appointment rates, and revenue goals. Create and refine collateral, appointment confirmations, and follow‑up workflows based on sales feedback.
Vendor & Brand Oversight Manage all marketing vendors, ensuring accurate tracking, clear attribution, and consistent brand messaging. Maintain and enforce brand standards across all marketing and sales channels (print, digital, and in‑person). Review and edit vendor‑produced creative assets for quality, compliance, and consistency.
Market & Competitive Insight Stay current on local real‑estate and consumer trends, competitor activity, and industry shifts to identify new opportunities. Collaborate with vendors and industry peers to develop innovative campaigns and fresh marketing approaches.
Qualifications
Bachelor's degree in Marketing, Advertising, or Business preferred (not required)
4+ years of marketing experience
Experience managing digital campaigns, CRM systems (Podio, Salesforce, or HubSpot), and marketing vendors
Strong understanding of attribution, analytics, and campaign reporting
Comfortable creating dashboards and using spreadsheets for performance analysis
Excellent project management, communication, and copywriting skills
Knowledge of both traditional and digital channels
Must live within a commutable distance of Colorado Springs
Benefits
Full‑time salaried $75,000–$90,000/year (DOE)
Health insurance (company‑sponsored)
401(k) with 4% company match
Paid vacation and sick leave
Comprehensive onboarding and professional training
Collaborative, high‑accountability culture with open communication and growth opportunities
Free beverages and a supportive team environment
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Company Purple Mountain Home Buyers
Position Type Full-Time | Marketing | Mid‑Senior Level
Compensation $75,000–$90,000 base
Benefits Health | 401(k) with 4% match | PTO | Growth‑Focused Culture
About Purple Mountain Home Buyers Purple Mountain Home Buyers is a fast‑growing wholesale company built on clarity, accountability, and results. We connect great products with great customers through smart systems, strong relationships, and purpose‑driven execution.
Position Summary The Marketing Manager will plan, execute, and optimize multi‑channel lead‑generation campaigns to fuel our acquisitions pipeline. This role blends strategic leadership with hands‑on execution, driving measurable marketing outcomes.
Key Responsibilities
Lead Generation & Campaign Management Drive qualified seller leads in the Colorado Springs market through multi‑channel marketing (direct mail, PPC, TV, social, SEO, and more). Plan and deploy campaigns, ensuring cost‑efficient lead generation and ongoing optimization based on performance data. Oversee campaign calendars, seasonal adjustments, and channel priorities to maintain consistent lead flow.
Performance Tracking & Optimization Monitor, analyze, and report weekly and monthly KPIs to evaluate ROI and conversion performance. Use attribution data to refine campaigns, messaging, and targeting strategies. Conduct A/B testing on ads, mailers, landing pages, scripts, and workflows, implementing insights to improve campaign efficiency.
Collaboration & Alignment Partner with the Acquisitions Team to align marketing strategies with lead quality, appointment rates, and revenue goals. Create and refine collateral, appointment confirmations, and follow‑up workflows based on sales feedback.
Vendor & Brand Oversight Manage all marketing vendors, ensuring accurate tracking, clear attribution, and consistent brand messaging. Maintain and enforce brand standards across all marketing and sales channels (print, digital, and in‑person). Review and edit vendor‑produced creative assets for quality, compliance, and consistency.
Market & Competitive Insight Stay current on local real‑estate and consumer trends, competitor activity, and industry shifts to identify new opportunities. Collaborate with vendors and industry peers to develop innovative campaigns and fresh marketing approaches.
Qualifications
Bachelor's degree in Marketing, Advertising, or Business preferred (not required)
4+ years of marketing experience
Experience managing digital campaigns, CRM systems (Podio, Salesforce, or HubSpot), and marketing vendors
Strong understanding of attribution, analytics, and campaign reporting
Comfortable creating dashboards and using spreadsheets for performance analysis
Excellent project management, communication, and copywriting skills
Knowledge of both traditional and digital channels
Must live within a commutable distance of Colorado Springs
Benefits
Full‑time salaried $75,000–$90,000/year (DOE)
Health insurance (company‑sponsored)
401(k) with 4% company match
Paid vacation and sick leave
Comprehensive onboarding and professional training
Collaborative, high‑accountability culture with open communication and growth opportunities
Free beverages and a supportive team environment
#J-18808-Ljbffr