Product Marketing Manager
Manhattan Edit Workshop, Omaha, NE, United States
Workshop is an email-first internal communications platform that helps companies create more happy Mondays. We make it simple to create, send, manage, and measure internal communications that employees actually enjoy. We're a fast, friendly, and focused team that cares a lot about great work and even greater people.
As The Product Marketing Manager, You Will
Own Workshop's product positioning, messaging, and narrative across all channels—website, email, social, sales materials, and more
Write and shape content that helps internal communicators understand how Workshop fits into their world—think blog posts, guides, one-pagers, customer stories, and thought leadership
Develop messaging frameworks and talking points for new features and product updates, ensuring every launch has a clear "so what" for our audience
Partner closely with product to deeply understand what we're building, why it matters, and how to translate technical capabilities into simple, human language
Lead the narrative around Workshop's AI capabilities—helping internal communicators see AI as an approachable, practical tool rather than something to fear or resist
Create educational content (guides, webinars, frameworks) that teaches comms teams how to thoughtfully adopt AI into their workflows
Stay ahead of the AI‑in‑comms conversation—tracking how the landscape is shifting and making sure Workshop's voice is part of it
Collaborate with content and creative to ensure messaging is consistent, compelling, and grounded in what internal communicators actually need
Build and refine competitive positioning that helps Workshop stand out in a crowded internal comms landscape
Support sales with clear, useful materials—without letting enablement become the center of gravity for this role
Stay close to our customers and our community to understand what resonates and what doesn't
Use customer insights, market trends, and performance data to continuously sharpen our messaging and content strategy
To Be Successful In This Position, You'll Need To
Have 4+ years of experience in product marketing, content marketing, or a hybrid of both—preferably in B2B SaaS
Be an exceptional writer who can move fluidly between long‑form content, punchy product copy, and strategic messaging docs
Have a portfolio (or examples) of messaging, positioning, or content work you're proud of
Understand what makes a narrative land with a practitioner audience, not just a buyer
Be comfortable going deep on product—sitting in on roadmap reviews, parsing feature specs, and asking the right questions to find the story worth telling
Have an experimentation mindset: quickly iterate on messaging and creative, read what's resonating, and bring those learnings back to the product team
Know how to distill complex ideas into clear, simple language that feels warm and human (not jargon‑heavy or corporate)—specifically, to be able to turn AI‑powered features into approachable, exciting offerings for our target audience
Thrive in cross‑functional partnerships with product, content, sales, and design
Be self‑directed and comfortable with ambiguity—you know how to find the work that matters and move it forward without a lot of hand‑holding
Care about the craft of communication and have a genuine curiosity about how organizations talk to their people
Bonus Points If You
Have worked in or around internal communications, employee engagement, or HR tech
Have experience building messaging from scratch at a startup or scaling company
Are currently using AI in interesting ways to accelerate your content and research workflow
Have experience helping a non‑technical audience understand and adopt AI tools—whether through content, enablement, or community
Have a knack for turning customer conversations into compelling stories
Bring a calm, grounded energy to shifting priorities and fast‑moving product cycles
Care about brand and pipeline, and don't treat them like competing planets
Bring a little delight into the work :)
Compensation And Benefits
$80,000$-$110,000/year
Hybrid role based in Omaha, Nebraska
Competitive total compensation
Stock options
Healthcare
401(k)
Unlimited vacation
Flexible work environment
About Workshop Workshop is a fast‑growing, venture‑backed startup based in Omaha, Nebraska, and we're on a mission to create more happy Mondays for employees everywhere. Our platform helps internal communications teams create, send, manage, and measure employee‑centric, multi‑channel campaigns. We love clarity, thoughtful communication, and work that feels surprisingly delightful for a B2B SaaS company.
#J-18808-Ljbffr
As The Product Marketing Manager, You Will
Own Workshop's product positioning, messaging, and narrative across all channels—website, email, social, sales materials, and more
Write and shape content that helps internal communicators understand how Workshop fits into their world—think blog posts, guides, one-pagers, customer stories, and thought leadership
Develop messaging frameworks and talking points for new features and product updates, ensuring every launch has a clear "so what" for our audience
Partner closely with product to deeply understand what we're building, why it matters, and how to translate technical capabilities into simple, human language
Lead the narrative around Workshop's AI capabilities—helping internal communicators see AI as an approachable, practical tool rather than something to fear or resist
Create educational content (guides, webinars, frameworks) that teaches comms teams how to thoughtfully adopt AI into their workflows
Stay ahead of the AI‑in‑comms conversation—tracking how the landscape is shifting and making sure Workshop's voice is part of it
Collaborate with content and creative to ensure messaging is consistent, compelling, and grounded in what internal communicators actually need
Build and refine competitive positioning that helps Workshop stand out in a crowded internal comms landscape
Support sales with clear, useful materials—without letting enablement become the center of gravity for this role
Stay close to our customers and our community to understand what resonates and what doesn't
Use customer insights, market trends, and performance data to continuously sharpen our messaging and content strategy
To Be Successful In This Position, You'll Need To
Have 4+ years of experience in product marketing, content marketing, or a hybrid of both—preferably in B2B SaaS
Be an exceptional writer who can move fluidly between long‑form content, punchy product copy, and strategic messaging docs
Have a portfolio (or examples) of messaging, positioning, or content work you're proud of
Understand what makes a narrative land with a practitioner audience, not just a buyer
Be comfortable going deep on product—sitting in on roadmap reviews, parsing feature specs, and asking the right questions to find the story worth telling
Have an experimentation mindset: quickly iterate on messaging and creative, read what's resonating, and bring those learnings back to the product team
Know how to distill complex ideas into clear, simple language that feels warm and human (not jargon‑heavy or corporate)—specifically, to be able to turn AI‑powered features into approachable, exciting offerings for our target audience
Thrive in cross‑functional partnerships with product, content, sales, and design
Be self‑directed and comfortable with ambiguity—you know how to find the work that matters and move it forward without a lot of hand‑holding
Care about the craft of communication and have a genuine curiosity about how organizations talk to their people
Bonus Points If You
Have worked in or around internal communications, employee engagement, or HR tech
Have experience building messaging from scratch at a startup or scaling company
Are currently using AI in interesting ways to accelerate your content and research workflow
Have experience helping a non‑technical audience understand and adopt AI tools—whether through content, enablement, or community
Have a knack for turning customer conversations into compelling stories
Bring a calm, grounded energy to shifting priorities and fast‑moving product cycles
Care about brand and pipeline, and don't treat them like competing planets
Bring a little delight into the work :)
Compensation And Benefits
$80,000$-$110,000/year
Hybrid role based in Omaha, Nebraska
Competitive total compensation
Stock options
Healthcare
401(k)
Unlimited vacation
Flexible work environment
About Workshop Workshop is a fast‑growing, venture‑backed startup based in Omaha, Nebraska, and we're on a mission to create more happy Mondays for employees everywhere. Our platform helps internal communications teams create, send, manage, and measure employee‑centric, multi‑channel campaigns. We love clarity, thoughtful communication, and work that feels surprisingly delightful for a B2B SaaS company.
#J-18808-Ljbffr