Product Marketing Manager
Sensata Technologies, Saint Paul, MN, United States
We are seeking a strategic and results-driven Product Line Owner to take the lead on one of our innovative, high voltage products under development. This role is pivotal in driving the product’s success through comprehensive ownership of its lifecycle—from market strategy and competitive intelligence to customer engagement and revenue growth. This person will also be responsible for the marketing and business development efforts for our High Voltage product portfolio in North America.
Responsibilities
Oversees marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
Oversees business plans and product positioning in the marketplace
Oversees market research activities, monitors competitive activity and identifies customer needs
Establishes pricing strategies
Developing and executing the marketing strategy for the product line.
Gathering and analyzing competitive intelligence and defining market pricing strategies.
Leading the product roadmap and aligning it with customer needs and business goals.
Driving customer engagement and supporting the sales team with product proposals and opportunity development.
Spearheading business development initiatives across North America to expand market share and revenue.
Acting as the primary liaison between product management, sales, and customers, providing strategic guidance to close new business opportunities.
This role requires a blend of strategic thinking, market insight, and hands-on collaboration with cross-functional teams to ensure the product line’s sustained growth and profitability.
Qualifications
A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Holds self-accountable to achieving goals and standards
Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
Engineering degree and background preferred for direct engagement with engineering departments
Base Salary Range: $121,600.00 - $167,200.00
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Responsibilities
Oversees marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
Oversees business plans and product positioning in the marketplace
Oversees market research activities, monitors competitive activity and identifies customer needs
Establishes pricing strategies
Developing and executing the marketing strategy for the product line.
Gathering and analyzing competitive intelligence and defining market pricing strategies.
Leading the product roadmap and aligning it with customer needs and business goals.
Driving customer engagement and supporting the sales team with product proposals and opportunity development.
Spearheading business development initiatives across North America to expand market share and revenue.
Acting as the primary liaison between product management, sales, and customers, providing strategic guidance to close new business opportunities.
This role requires a blend of strategic thinking, market insight, and hands-on collaboration with cross-functional teams to ensure the product line’s sustained growth and profitability.
Qualifications
A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Holds self-accountable to achieving goals and standards
Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
Engineering degree and background preferred for direct engagement with engineering departments
Base Salary Range: $121,600.00 - $167,200.00
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