Director, CRM Marketing
PrizePicks, Atlanta, GA, United States
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
What you’ll do: Segmentation, Personalization & Targeting
Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging.
Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data.
Continuously refine audience strategies to improve engagement, conversion, and retention outcomes.
Drive forward real-time messaging capabilities and effectiveness.
Campaign Strategy & Channel Optimization
Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app).
Drive channel optimization strategies, ensuring the right message reaches the right player at the right time.
Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards.
Testing & Experimentation
Own the CRM testing roadmap, including A/B and multivariate testing strategies.
Establish a culture of experimentation to continuously improve campaign performance and player experience.
Leverage insights from testing to inform broader marketing and product strategies.
Cross-Functional Leadership
Partner closely with Product and REI teams to support retention and reactivation initiatives.
Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities.
Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication.
Performance & Impact Measurement
Define and track KPIs tied to engagement, participation, retention, and incremental lift.
Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change.
Provide regular reporting and strategic recommendations to senior leadership.
Team Leadership & Development
Build, lead, and develop a high-performing CRM team.
Establish clear priorities, workflows, and accountability across the function.
Foster a data-driven, test-and-learn culture within the team.
What Success Looks Like
CRM drives measurable increases in player participation and engagement.
Messaging feels personalized, timely, and aligned with player behavior.
Strong testing culture leading to continuous performance improvements.
Clear demonstration of incremental lift driven by CRM initiatives.
Seamless collaboration across Product, Marketing, and Analytics.
What you have:
8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus.
Proven experience leading CRM strategy and teams at scale.
Deep expertise in segmentation, targeting, and personalization strategies.
Strong experience with CRM and marketing automation platforms (Braze highly preferred).
Experience in managing a broader CRM tech stack.
Demonstrated ability to build testing roadmaps and drive data-informed decision-making.
Strong analytical mindset with experience leveraging data to drive marketing performance.
What makes you stand out:
Experience working cross-functionally with Product, Analytics, and Marketing teams.
Excellent leadership, communication, and stakeholder management skills.
Familiarity with DFS or sports gaming industry strongly preferred.
Where you’ll live:
This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA.
Benefits you’ll receive:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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What you’ll do: Segmentation, Personalization & Targeting
Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging.
Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data.
Continuously refine audience strategies to improve engagement, conversion, and retention outcomes.
Drive forward real-time messaging capabilities and effectiveness.
Campaign Strategy & Channel Optimization
Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app).
Drive channel optimization strategies, ensuring the right message reaches the right player at the right time.
Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards.
Testing & Experimentation
Own the CRM testing roadmap, including A/B and multivariate testing strategies.
Establish a culture of experimentation to continuously improve campaign performance and player experience.
Leverage insights from testing to inform broader marketing and product strategies.
Cross-Functional Leadership
Partner closely with Product and REI teams to support retention and reactivation initiatives.
Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities.
Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication.
Performance & Impact Measurement
Define and track KPIs tied to engagement, participation, retention, and incremental lift.
Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change.
Provide regular reporting and strategic recommendations to senior leadership.
Team Leadership & Development
Build, lead, and develop a high-performing CRM team.
Establish clear priorities, workflows, and accountability across the function.
Foster a data-driven, test-and-learn culture within the team.
What Success Looks Like
CRM drives measurable increases in player participation and engagement.
Messaging feels personalized, timely, and aligned with player behavior.
Strong testing culture leading to continuous performance improvements.
Clear demonstration of incremental lift driven by CRM initiatives.
Seamless collaboration across Product, Marketing, and Analytics.
What you have:
8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus.
Proven experience leading CRM strategy and teams at scale.
Deep expertise in segmentation, targeting, and personalization strategies.
Strong experience with CRM and marketing automation platforms (Braze highly preferred).
Experience in managing a broader CRM tech stack.
Demonstrated ability to build testing roadmaps and drive data-informed decision-making.
Strong analytical mindset with experience leveraging data to drive marketing performance.
What makes you stand out:
Experience working cross-functionally with Product, Analytics, and Marketing teams.
Excellent leadership, communication, and stakeholder management skills.
Familiarity with DFS or sports gaming industry strongly preferred.
Where you’ll live:
This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA.
Benefits you’ll receive:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
#J-18808-Ljbffr