Senior Analyst, Performance Marketing
Build-A-Bear Workshop, Saint Louis, MO, United States
Overview
The Senior Analyst, Performance Marketing is a key contributor to the Performance Marketing team at Build‑A‑Bear. This role is responsible for end‑to‑end channel and campaign execution, day‑to‑day performance reporting, and ensuring campaigns are delivered accurately, efficiently, and on schedule. The Senior Analyst is highly data‑driven, passionate about digital advertising and measurable results, and excels at building strong, collaborative relationships across internal teams and external partners.
Responsibilities
Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes)
Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy
Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals
Ensure campaign and asset production (e.g., search copy, images, and video) is complete, accurate, and delivered on time by coordinating with internal teams and managing agency workflow in the workflow management platform
Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals
Partner with Sr Manager on a testing roadmap and regularly conduct a variety of digital experiments
Stay current with Google, Meta, TikTok and other Performance Marketing best practices and emerging trends
Leverage a range of available reporting tools to understand campaigns; including Paid Platforms (Meta, Google, TikTok etc.), Web Analytics (Google Analytics), and other tools (as directed)
Develop and maintain a consistent reputation as a self‑starter, collaborative and effective partner
Required Qualifications
Bachelor’s degree required
Passion for digital marketing
A minimum of 2‑5 years of day‑to‑day Paid Social and/or Paid Search campaign production and analytics (in‑house or agency) required
1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search
Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred
A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations
Preferred Qualifications
Exposure to Marketing Mix Models (MMM) or other advanced measurement approaches
Self‑starter with strong project management skills and attention to detail
Efficient and effective at working cross‑functionally to collect requirements, respond to questions and complete tasks
Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets
Strong analytical reasoning and planning skills
Behavioral Traits For Success
Demonstrates behavioral flexibility
Detail oriented and accurate
Calm, even‑keeled approach
Empathetic and perspective taking
Reliable with great follow‑through
Thoughtful problem solver
Comfortable supporting others’ priorities
Prefers structure with flexibility
Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Corporate office is in St. Louis, MO
Hybrid work schedule when within 45 miles of office
Remote > 45 miles of office; domestic travel to office when required
Your Performance Will Be Measured On
Decision‑making, judgment, and execution
Deadlines, accuracy, and quality
Communication
Budget allocation
Collaboration and coordination
Marketing results
Responsiveness
Stakeholder Feedback
#J-18808-Ljbffr
Responsibilities
Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes)
Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy
Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals
Ensure campaign and asset production (e.g., search copy, images, and video) is complete, accurate, and delivered on time by coordinating with internal teams and managing agency workflow in the workflow management platform
Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals
Partner with Sr Manager on a testing roadmap and regularly conduct a variety of digital experiments
Stay current with Google, Meta, TikTok and other Performance Marketing best practices and emerging trends
Leverage a range of available reporting tools to understand campaigns; including Paid Platforms (Meta, Google, TikTok etc.), Web Analytics (Google Analytics), and other tools (as directed)
Develop and maintain a consistent reputation as a self‑starter, collaborative and effective partner
Required Qualifications
Bachelor’s degree required
Passion for digital marketing
A minimum of 2‑5 years of day‑to‑day Paid Social and/or Paid Search campaign production and analytics (in‑house or agency) required
1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search
Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred
A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations
Preferred Qualifications
Exposure to Marketing Mix Models (MMM) or other advanced measurement approaches
Self‑starter with strong project management skills and attention to detail
Efficient and effective at working cross‑functionally to collect requirements, respond to questions and complete tasks
Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets
Strong analytical reasoning and planning skills
Behavioral Traits For Success
Demonstrates behavioral flexibility
Detail oriented and accurate
Calm, even‑keeled approach
Empathetic and perspective taking
Reliable with great follow‑through
Thoughtful problem solver
Comfortable supporting others’ priorities
Prefers structure with flexibility
Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Corporate office is in St. Louis, MO
Hybrid work schedule when within 45 miles of office
Remote > 45 miles of office; domestic travel to office when required
Your Performance Will Be Measured On
Decision‑making, judgment, and execution
Deadlines, accuracy, and quality
Communication
Budget allocation
Collaboration and coordination
Marketing results
Responsiveness
Stakeholder Feedback
#J-18808-Ljbffr