Graphic Design Lead
Axon, Scottsdale, AZ, United States
Overview
Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact
As Graphic Design Lead, you’re a creative thinker and team energizer first — someone who brings curiosity, strategic vision, and the organizational clarity to get great work across the finish line. You’ll own the quality and momentum of high-visibility campaigns, product launches, and brand initiatives by leading the people and process around you, not just the pixels in front of you. That means knowing how to set a creative direction, ask the right questions, challenge the team to go further, and remove the obstacles that slow great work down. It also means staying genuinely curious about how AI is changing design — knowing what tools exist, what they can do, and how to point your team toward the right ones — even if you’re not personally operating every platform yourself. What You'll Do
Creative Leadership
Lead design for major campaigns, product launches, brand initiatives, and high-stakes marketing moments across digital, print, social, web, and events Establish and uphold a high visual quality bar — setting the standard for craft, consistency, and brand alignment across the design team Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences Drive creative direction from concept through final delivery, owning end-to-end execution on priority projects Mentor and provide direct feedback, elevating the quality and speed of the broader team AI-Powered Team Leadership
Stay ahead of the AI design landscape — not necessarily as a hands-on operator of every tool, but as a curious, informed leader who understands what's possible and can direct the team toward the right capabilities Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow-integrated systems, and guide your team in applying the right tools to the right problems Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows are constantly evolving Evaluate and recommend new tools as the landscape shifts, translating what's technically possible into practical creative advantage Production & Collaboration
Produce and oversee high-quality visual assets across formats: campaign graphics, one-pagers, presentations, social content, web visuals, event materials, and more Maintain and evolve the Axon design system, templates, and visual toolkits Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer-ready creative Manage multiple high-priority projects simultaneously with strong organizational discipline Prepare and QA final files for handoff to vendors, developers, and event teams Required
What You Bring
7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership — show us campaigns, brand systems, and the thinking behind them Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy Demonstrated, hands-on experience with AI design tools — not just as a checkbox, but as a real part of your workflow. We want to see your process: how you use tools like Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real-time iteration), and the intellectual curiosity to keep pushing further Experience working within established brand guidelines while still finding creative space to push the work Strong communication skills and confidence presenting and defending creative decisions to stakeholders Preferred
Experience with motion tools (After Effects, Premiere, Luma, Runway) or short-form video production Background in public safety, govtech, or regulated industry creative Familiarity with design systems thinking and component-based design at scale Experience informally mentoring designers or leading creative reviews AI Expectations in This Role
Maintain active fluency with the AI design landscape as it evolves Move beyond static image generation and into dynamic AI tools for video, motion, personalization, and workflow automation Build repeatable, scalable AI-assisted workflows and share them across the team Exercise sharp editorial judgment about when AI enhances the work vs. when human craft leads Alignment with Axon's Values
Aim Far Win Right Own It Join Forces Be Obsessed Expect Candor 90 Days at Axon
First 30 Days
Immerse in Axon's brand, design system, campaigns, and team tools Ship your first complete asset set for a live initiative First 60 Days
Lead execution on a major campaign or product launch Audit and recommend enhancements to existing AI workflows and tooling 90 Days & Beyond
Establish yourself as the creative and AI design leader on the team Drive measurable improvements to design output quality and production velocity Set a new standard for how AI tools integrate into Axon's visual design practice Work Location
This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Benefits That Benefit You
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs Employee Resource Groups (ERGs) And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other privacy rights. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. This email is for accommodation purposes only. Axon will not respond to inquiries for other purposes. Phishing alert: Axon will never ask you to pay for any part of the hiring process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach, report it to recruitingops@axon.com.
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Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact
As Graphic Design Lead, you’re a creative thinker and team energizer first — someone who brings curiosity, strategic vision, and the organizational clarity to get great work across the finish line. You’ll own the quality and momentum of high-visibility campaigns, product launches, and brand initiatives by leading the people and process around you, not just the pixels in front of you. That means knowing how to set a creative direction, ask the right questions, challenge the team to go further, and remove the obstacles that slow great work down. It also means staying genuinely curious about how AI is changing design — knowing what tools exist, what they can do, and how to point your team toward the right ones — even if you’re not personally operating every platform yourself. What You'll Do
Creative Leadership
Lead design for major campaigns, product launches, brand initiatives, and high-stakes marketing moments across digital, print, social, web, and events Establish and uphold a high visual quality bar — setting the standard for craft, consistency, and brand alignment across the design team Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences Drive creative direction from concept through final delivery, owning end-to-end execution on priority projects Mentor and provide direct feedback, elevating the quality and speed of the broader team AI-Powered Team Leadership
Stay ahead of the AI design landscape — not necessarily as a hands-on operator of every tool, but as a curious, informed leader who understands what's possible and can direct the team toward the right capabilities Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow-integrated systems, and guide your team in applying the right tools to the right problems Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows are constantly evolving Evaluate and recommend new tools as the landscape shifts, translating what's technically possible into practical creative advantage Production & Collaboration
Produce and oversee high-quality visual assets across formats: campaign graphics, one-pagers, presentations, social content, web visuals, event materials, and more Maintain and evolve the Axon design system, templates, and visual toolkits Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer-ready creative Manage multiple high-priority projects simultaneously with strong organizational discipline Prepare and QA final files for handoff to vendors, developers, and event teams Required
What You Bring
7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership — show us campaigns, brand systems, and the thinking behind them Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy Demonstrated, hands-on experience with AI design tools — not just as a checkbox, but as a real part of your workflow. We want to see your process: how you use tools like Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real-time iteration), and the intellectual curiosity to keep pushing further Experience working within established brand guidelines while still finding creative space to push the work Strong communication skills and confidence presenting and defending creative decisions to stakeholders Preferred
Experience with motion tools (After Effects, Premiere, Luma, Runway) or short-form video production Background in public safety, govtech, or regulated industry creative Familiarity with design systems thinking and component-based design at scale Experience informally mentoring designers or leading creative reviews AI Expectations in This Role
Maintain active fluency with the AI design landscape as it evolves Move beyond static image generation and into dynamic AI tools for video, motion, personalization, and workflow automation Build repeatable, scalable AI-assisted workflows and share them across the team Exercise sharp editorial judgment about when AI enhances the work vs. when human craft leads Alignment with Axon's Values
Aim Far Win Right Own It Join Forces Be Obsessed Expect Candor 90 Days at Axon
First 30 Days
Immerse in Axon's brand, design system, campaigns, and team tools Ship your first complete asset set for a live initiative First 60 Days
Lead execution on a major campaign or product launch Audit and recommend enhancements to existing AI workflows and tooling 90 Days & Beyond
Establish yourself as the creative and AI design leader on the team Drive measurable improvements to design output quality and production velocity Set a new standard for how AI tools integrate into Axon's visual design practice Work Location
This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Benefits That Benefit You
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs Employee Resource Groups (ERGs) And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other privacy rights. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. This email is for accommodation purposes only. Axon will not respond to inquiries for other purposes. Phishing alert: Axon will never ask you to pay for any part of the hiring process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach, report it to recruitingops@axon.com.
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