Product Marketing Manager, Industry and Applied AI
Google, San Francisco, CA, United States
In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees.
Health, dental, vision, life, disability insurance
Retirement Benefits: 401(k) with company match
Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
Maternity Leave (Short-Term Disability + Baby Bonding): 28‑30 weeks
Baby Bonding Leave: 18 weeks
Holidays: 13 paid days per year
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Sunnyvale, CA, USA; Kirkland, WA, USA; San Francisco, CA, USA .
Minimum qualifications
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience managing cross‑functional or cross‑team projects.
Preferred qualifications
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or Engineering, or in a related technical field.
Experience in the auto, food ordering, or customer experience (CX) industries.
Understanding of applied AI (NLP, computer vision, Generative AI) to solve business problems.
Ability to have high emotional intelligence to manage the product vs sales, and to influence without direct authority.
About the job Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross‑functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems— from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full‑time position is $142,000‑$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Learn more about benefits at Google .
Responsibilities
Own and manage projects for the end‑to‑end Go‑to‑Market (GTM) strategy for applied AI product launches. Define target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.
Coordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.
Support the broader business strategy by identifying market trends and customer insights that inform short‑to‑medium‑term marketing priorities.
Build clear, high‑impact message houses that translate AI capabilities into business value for business decision‑makers.
Implement marketing campaigns for existing features to increase lead generation and feature usage.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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Health, dental, vision, life, disability insurance
Retirement Benefits: 401(k) with company match
Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
Maternity Leave (Short-Term Disability + Baby Bonding): 28‑30 weeks
Baby Bonding Leave: 18 weeks
Holidays: 13 paid days per year
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Sunnyvale, CA, USA; Kirkland, WA, USA; San Francisco, CA, USA .
Minimum qualifications
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience managing cross‑functional or cross‑team projects.
Preferred qualifications
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or Engineering, or in a related technical field.
Experience in the auto, food ordering, or customer experience (CX) industries.
Understanding of applied AI (NLP, computer vision, Generative AI) to solve business problems.
Ability to have high emotional intelligence to manage the product vs sales, and to influence without direct authority.
About the job Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross‑functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems— from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full‑time position is $142,000‑$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Learn more about benefits at Google .
Responsibilities
Own and manage projects for the end‑to‑end Go‑to‑Market (GTM) strategy for applied AI product launches. Define target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.
Coordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.
Support the broader business strategy by identifying market trends and customer insights that inform short‑to‑medium‑term marketing priorities.
Build clear, high‑impact message houses that translate AI capabilities into business value for business decision‑makers.
Implement marketing campaigns for existing features to increase lead generation and feature usage.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
#J-18808-Ljbffr