Managing Director, Product Marketing, News New York, NY
The New York Times Company, New York, NY, United States
Managing Director, Product Marketing, News
New York, NY
Mission
The New York Times mission is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do. It’s why we have a world-renowned newsroom that reports from nearly 160 countries, why we focus deeply on how our readers experience journalism from print to audio to digital, and why our business strategy centers on making journalism worthwhile to pay for.
About the Role The New York Times is looking for a driven, collaborative, creative, analytical, and deeply user‑centric product marketing leader to support our News product mission in driving app downloads, net‑new registration, and daily engagement among users. The goal is to be the entry point for news for tens of millions more people around the world by being their first read, watch, or listen—every day.
Reporting to the VP of Marketing for News, Games, and Cooking, you will lead all marketing efforts for the News product. You are a marketing leader who is passionate about the news, eager to work in a fast‑paced environment, and invested in creating news product experiences and marketing campaigns that reflect the same level of excellence as our journalism. As a narrative‑driven growth expert, you will focus on increasing adoption of the core Times app and its multimodal editorial formats, turning a world-class editorial product into a daily, app‑based habit worth paying for.
You will be in the office 3 days per week in our NYC Headquarters.
Responsibilities
Define and lead the product marketing strategy for the core Times app, driving downloads, net‑new registrations, and daily engagement among users.
Develop go‑to‑market strategies for new features and lead high‑impact campaigns, complemented by evergreen, multi‑channel programs that convert news interest into sustained daily habits.
Craft and test positioning strategies and messaging frameworks for the News product, including value‑exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
Develop retention strategies for existing users by identifying at‑risk usage patterns and creating lifecycle campaigns (email, push, in‑app) designed to re‑habituate users before they reach a cancelation trigger.
Use internal and external data to identify and size market opportunities, build audience segmentation strategies, and monitor performance dashboards to measure product and campaign health to refine go‑to‑market tactics.
Act as a strategic bridge between product, newsroom, and marketing teams, influencing decisions and motivating cross‑functional partners by preparing and delivering clear, persuasive presentations, including to the C‑suite and masthead.
Cultivate strong relationships with editors, journalists, and newsroom leadership, ensuring every product feature and go‑to‑market motion ladders up to the overarching brand narrative and reinforces The Times’s reputation for journalistic excellence, trust, and community.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
12+ years of related experience in marketing, product, or growth.
4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high‑growth, app‑centric, freemium subscription products.
Experience with consumer mobile apps (iOS/Android), managing in‑product and lifecycle campaigns to grow engagement.
Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.
Experience developing talent and managing a product marketing team.
Preferred Qualifications
Experience developing brand marketing programs that strengthen brand identity, improve consumer perception, and lead to long‑term loyalty.
Experience developing growth marketing programs, including sales and in‑product experimentation, to grow subscription revenue.
Compensation and Benefits The annual base pay range for this role is $230,000 – $250,000 USD. For U.S. roles you may be eligible for variable pay such as an annual bonus and restricted stock. Benefits may include medical, dental and vision coverage, flexible spending accounts, 401(k) plan with company match, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
Equal Opportunity Statement The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectionate preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personally protected characteristics. All applications will receive consideration for employment without regard to legally protected characteristics.
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Mission
The New York Times mission is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do. It’s why we have a world-renowned newsroom that reports from nearly 160 countries, why we focus deeply on how our readers experience journalism from print to audio to digital, and why our business strategy centers on making journalism worthwhile to pay for.
About the Role The New York Times is looking for a driven, collaborative, creative, analytical, and deeply user‑centric product marketing leader to support our News product mission in driving app downloads, net‑new registration, and daily engagement among users. The goal is to be the entry point for news for tens of millions more people around the world by being their first read, watch, or listen—every day.
Reporting to the VP of Marketing for News, Games, and Cooking, you will lead all marketing efforts for the News product. You are a marketing leader who is passionate about the news, eager to work in a fast‑paced environment, and invested in creating news product experiences and marketing campaigns that reflect the same level of excellence as our journalism. As a narrative‑driven growth expert, you will focus on increasing adoption of the core Times app and its multimodal editorial formats, turning a world-class editorial product into a daily, app‑based habit worth paying for.
You will be in the office 3 days per week in our NYC Headquarters.
Responsibilities
Define and lead the product marketing strategy for the core Times app, driving downloads, net‑new registrations, and daily engagement among users.
Develop go‑to‑market strategies for new features and lead high‑impact campaigns, complemented by evergreen, multi‑channel programs that convert news interest into sustained daily habits.
Craft and test positioning strategies and messaging frameworks for the News product, including value‑exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
Develop retention strategies for existing users by identifying at‑risk usage patterns and creating lifecycle campaigns (email, push, in‑app) designed to re‑habituate users before they reach a cancelation trigger.
Use internal and external data to identify and size market opportunities, build audience segmentation strategies, and monitor performance dashboards to measure product and campaign health to refine go‑to‑market tactics.
Act as a strategic bridge between product, newsroom, and marketing teams, influencing decisions and motivating cross‑functional partners by preparing and delivering clear, persuasive presentations, including to the C‑suite and masthead.
Cultivate strong relationships with editors, journalists, and newsroom leadership, ensuring every product feature and go‑to‑market motion ladders up to the overarching brand narrative and reinforces The Times’s reputation for journalistic excellence, trust, and community.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
12+ years of related experience in marketing, product, or growth.
4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high‑growth, app‑centric, freemium subscription products.
Experience with consumer mobile apps (iOS/Android), managing in‑product and lifecycle campaigns to grow engagement.
Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.
Experience developing talent and managing a product marketing team.
Preferred Qualifications
Experience developing brand marketing programs that strengthen brand identity, improve consumer perception, and lead to long‑term loyalty.
Experience developing growth marketing programs, including sales and in‑product experimentation, to grow subscription revenue.
Compensation and Benefits The annual base pay range for this role is $230,000 – $250,000 USD. For U.S. roles you may be eligible for variable pay such as an annual bonus and restricted stock. Benefits may include medical, dental and vision coverage, flexible spending accounts, 401(k) plan with company match, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
Equal Opportunity Statement The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectionate preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personally protected characteristics. All applications will receive consideration for employment without regard to legally protected characteristics.
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