Senior Specialist, Communications & Content Strategy (Asset Management)
Northern Trust, Chicago, IL, United States
About Northern Trust: Northern Trust, a Fortune 500 company, is a globally recognized, award‑winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions, remaining true to our enduring principles of service, expertise, and integrity.
Role/Department Senior Specialist, Communications & Content Strategy/Asset Management Marketing
Key Responsibilities
Write advisor‑centric thought leadership—market commentary, investment explainers, portfolio construction content, client‑ready guides, emails, infographics, and video/podcast scripts.
Translate complex ideas into plain English—turn investment views, data, and product mechanics into clear, client‑friendly narratives advisors can share.
Support lead‑generation campaigns—create content for email, social, paid media, landing pages, gated assets, and nurture flows focused on engagement and qualified leads.
Lead rapid market‑response content—draft and coordinate time‑sensitive market commentary in close partnership with investment teams, often under tight deadlines.
Collaborate across teams—work daily with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance to deliver high‑quality, compliant content.
Measure and improve performance—track engagement, SEO, MQLs, and sales adoption, and use insights to refine topics, formats, and distribution.
Skills & Qualifications
5+ years of writing/editing experience in asset or wealth management (or related financial services).
3+ years creating content for intermediary channels (wirehouse, IBD, RIA).
Strong understanding of markets, investment products (mutual funds, ETFs, SMAs, alternatives), and portfolio construction concepts.
Proven ability to create digital‑first content that drives engagement and leads.
Comfort working in a regulated environment, including close partnership with Compliance.
Strong interviewing, headline‑writing, and fact‑checking skills.
Highly organized, deadline‑driven, and comfortable operating during fast‑moving market events.
Familiarity with content performance metrics (analytics, UTMs, CRM/marketing automation).
Working Model Hybrid. Balanced hybrid working model ensures flexibility; successful candidate will spend time between office and home.
Salary Range $95,600 - 162,400 USD
Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well‑being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Reasonable Accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
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Role/Department Senior Specialist, Communications & Content Strategy/Asset Management Marketing
Key Responsibilities
Write advisor‑centric thought leadership—market commentary, investment explainers, portfolio construction content, client‑ready guides, emails, infographics, and video/podcast scripts.
Translate complex ideas into plain English—turn investment views, data, and product mechanics into clear, client‑friendly narratives advisors can share.
Support lead‑generation campaigns—create content for email, social, paid media, landing pages, gated assets, and nurture flows focused on engagement and qualified leads.
Lead rapid market‑response content—draft and coordinate time‑sensitive market commentary in close partnership with investment teams, often under tight deadlines.
Collaborate across teams—work daily with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance to deliver high‑quality, compliant content.
Measure and improve performance—track engagement, SEO, MQLs, and sales adoption, and use insights to refine topics, formats, and distribution.
Skills & Qualifications
5+ years of writing/editing experience in asset or wealth management (or related financial services).
3+ years creating content for intermediary channels (wirehouse, IBD, RIA).
Strong understanding of markets, investment products (mutual funds, ETFs, SMAs, alternatives), and portfolio construction concepts.
Proven ability to create digital‑first content that drives engagement and leads.
Comfort working in a regulated environment, including close partnership with Compliance.
Strong interviewing, headline‑writing, and fact‑checking skills.
Highly organized, deadline‑driven, and comfortable operating during fast‑moving market events.
Familiarity with content performance metrics (analytics, UTMs, CRM/marketing automation).
Working Model Hybrid. Balanced hybrid working model ensures flexibility; successful candidate will spend time between office and home.
Salary Range $95,600 - 162,400 USD
Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well‑being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Reasonable Accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
#J-18808-Ljbffr