SEO Content Analyst
Insurify, Cambridge, MA, United States
Responsibilities
Conduct keyword research and user intent analysis using SEO tools to create content outlines for transactional topics for writers and optimize existing content for both traditional search, AI Optimization (AIO), and Generative Engine Optimization (GEO).
Partner on the ideation and execution of a scalable content strategy designed to grow qualified organic traffic while increasing visibility across AI-powered search experiences.
Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension.
Collaborate closely with SEO, editorial, and product teams to align content execution with evolving search algorithms, AI-driven search behavior, and business goals.
Analyze SEO best practices, competitive landscapes, and performance data to identify and apply optimization opportunities, including content gaps and AIO/GEO-friendly formatting and coverage.
Monitor and report on organic performance metrics such as traffic, rankings, CTR, and AI search visibility, using insights to continuously refine content and optimization strategies.
Location This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.
Qualifications
A self-starter with 1-2 years of experience in an SEO/Content role
B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science preferred
Strong problem-solving skills
Ability to navigate and execute in ambiguous problem spaces
An understanding of how search engines and AI-driven ranking systems surface, interpret, and synthesize content across traditional and generative search experiences.
Fast learner with the ability to quickly adapt to new tools and processes
Strong project management skills
Proactive and stays ahead of the latest search trends and algorithmic changes
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Excellent organizational and analytic skills
Exceptional attention to detail
Confident communicator with excellent presentation skills
A team player with a solid work ethic
Self-motivated and eager to keep learning and growing
Benefits
Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time
Catered lunches in the office
Insurify is committed to offering a fair, competitive, and transparent compensation program that supports our mission to attract, retain, and motivate top talent. Our compensation philosophy is guided by several factors including a candidate's relevant experience, education/training, job-related skills, and location.
In addition to the base salary our total compensation package includes health coverage, retirement contributions, and additional wellbeing benefits. Some positions may be eligible for company equity.
Below is the base compensation range for US locations:
$70,000-$80,000
We are proud to be Equal Employment Opportunity and Affirmative Action employer.
#J-18808-Ljbffr
Conduct keyword research and user intent analysis using SEO tools to create content outlines for transactional topics for writers and optimize existing content for both traditional search, AI Optimization (AIO), and Generative Engine Optimization (GEO).
Partner on the ideation and execution of a scalable content strategy designed to grow qualified organic traffic while increasing visibility across AI-powered search experiences.
Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension.
Collaborate closely with SEO, editorial, and product teams to align content execution with evolving search algorithms, AI-driven search behavior, and business goals.
Analyze SEO best practices, competitive landscapes, and performance data to identify and apply optimization opportunities, including content gaps and AIO/GEO-friendly formatting and coverage.
Monitor and report on organic performance metrics such as traffic, rankings, CTR, and AI search visibility, using insights to continuously refine content and optimization strategies.
Location This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.
Qualifications
A self-starter with 1-2 years of experience in an SEO/Content role
B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science preferred
Strong problem-solving skills
Ability to navigate and execute in ambiguous problem spaces
An understanding of how search engines and AI-driven ranking systems surface, interpret, and synthesize content across traditional and generative search experiences.
Fast learner with the ability to quickly adapt to new tools and processes
Strong project management skills
Proactive and stays ahead of the latest search trends and algorithmic changes
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Excellent organizational and analytic skills
Exceptional attention to detail
Confident communicator with excellent presentation skills
A team player with a solid work ethic
Self-motivated and eager to keep learning and growing
Benefits
Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time
Catered lunches in the office
Insurify is committed to offering a fair, competitive, and transparent compensation program that supports our mission to attract, retain, and motivate top talent. Our compensation philosophy is guided by several factors including a candidate's relevant experience, education/training, job-related skills, and location.
In addition to the base salary our total compensation package includes health coverage, retirement contributions, and additional wellbeing benefits. Some positions may be eligible for company equity.
Below is the base compensation range for US locations:
$70,000-$80,000
We are proud to be Equal Employment Opportunity and Affirmative Action employer.
#J-18808-Ljbffr