Staff Product Marketing Manager
Impinj, Seattle, WA, United States
Overview
Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect everything to the Internet— including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.
Role Summary Impinj is seeking a Staff Product Marketing Manager to drive the go‑to‑market strategy and positioning for the portfolio of market‑leading IoT products and solutions that our partner ecosystem builds to connect everyday items to the Internet, based on the Impinj RAIN RFID Platform. This is a partner‑centric role at the core of Impinj’s ecosystem, shaping how partner‑driven innovation is positioned and scaled in the market.
Key Responsibilities
Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go‑to‑market planning, messaging and positioning, product launches, and partner enablement.
Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real‑world enterprise deployments.
Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation.
Develop clear, compelling product positioning and messaging that articulates the value of Impinj‑powered partner solutions to both technical and business audiences.
Drive joint go‑to‑market efforts with partners, aligning product launches and campaigns with broader business strategy.
Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials.
Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases.
What You Will Bring
8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology‑driven industries.
Bachelor’s degree or equivalent experience in engineering, technology, or a related field.
Strong ability to translate complex technologies into clear business value and market positioning.
Demonstrated success driving cross‑functional initiatives and influencing across product, sales, and partner teams.
Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams.
Strong critical thinking, analytical, and problem‑solving skills.
Experience delivering impactful messaging, positioning, and marketing collateral.
Excellent communication, presentation, and storytelling skills for both technical and non‑technical audiences.
Willingness to travel up to 20%, including occasional international travel.
Proven experience delivering go‑to‑market programs with a partner ecosystem that accelerated adoption of IoT products and solutions.
Compensation & Benefits The typical base pay range for this role across the US is $115,000 - $190,000. Additional rewards may include merit increases, annual bonus and stock, and sales incentives based on revenue or utilization. US‑based employees have access to healthcare benefits, a 401(k) plan with company match, and other benefits. Compensation and benefits are determined based on role responsibilities and experience.
Export Compliance This position has access to technologies or data subject to U.S. export control regulations. Confirmation and documentation may be required. Learn more about export compliance.
Why Work at Impinj We are committed to fostering an environment of openness, innovation, and positive impact. Competitive benefits, support for remote work, weekly Q&A sessions with the executive team, open paid time‑off policy, and a focus on work/life balance. Headquarters in Seattle with rooftop views; additional site in Porto Alegre, Brazil. We value collaboration, teamwork, and diverse inclusion.
Equal Opportunity Employer We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Role Summary Impinj is seeking a Staff Product Marketing Manager to drive the go‑to‑market strategy and positioning for the portfolio of market‑leading IoT products and solutions that our partner ecosystem builds to connect everyday items to the Internet, based on the Impinj RAIN RFID Platform. This is a partner‑centric role at the core of Impinj’s ecosystem, shaping how partner‑driven innovation is positioned and scaled in the market.
Key Responsibilities
Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go‑to‑market planning, messaging and positioning, product launches, and partner enablement.
Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real‑world enterprise deployments.
Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation.
Develop clear, compelling product positioning and messaging that articulates the value of Impinj‑powered partner solutions to both technical and business audiences.
Drive joint go‑to‑market efforts with partners, aligning product launches and campaigns with broader business strategy.
Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials.
Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases.
What You Will Bring
8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology‑driven industries.
Bachelor’s degree or equivalent experience in engineering, technology, or a related field.
Strong ability to translate complex technologies into clear business value and market positioning.
Demonstrated success driving cross‑functional initiatives and influencing across product, sales, and partner teams.
Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams.
Strong critical thinking, analytical, and problem‑solving skills.
Experience delivering impactful messaging, positioning, and marketing collateral.
Excellent communication, presentation, and storytelling skills for both technical and non‑technical audiences.
Willingness to travel up to 20%, including occasional international travel.
Proven experience delivering go‑to‑market programs with a partner ecosystem that accelerated adoption of IoT products and solutions.
Compensation & Benefits The typical base pay range for this role across the US is $115,000 - $190,000. Additional rewards may include merit increases, annual bonus and stock, and sales incentives based on revenue or utilization. US‑based employees have access to healthcare benefits, a 401(k) plan with company match, and other benefits. Compensation and benefits are determined based on role responsibilities and experience.
Export Compliance This position has access to technologies or data subject to U.S. export control regulations. Confirmation and documentation may be required. Learn more about export compliance.
Why Work at Impinj We are committed to fostering an environment of openness, innovation, and positive impact. Competitive benefits, support for remote work, weekly Q&A sessions with the executive team, open paid time‑off policy, and a focus on work/life balance. Headquarters in Seattle with rooftop views; additional site in Porto Alegre, Brazil. We value collaboration, teamwork, and diverse inclusion.
Equal Opportunity Employer We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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