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Senior PMM: GTM Strategy, Messaging & Playbooks

Appian, Mc Lean, VA, United States


A leading software company in McLean, VA is seeking a Lead Product Marketing Manager to drive the commercial strategy for major product categories. The ideal candidate has 7-10+ years of B2B product marketing experience and a proven track record of developing scalable sales playbooks and messaging frameworks. Responsibilities include creating end-to-end GTM strategies, mentoring junior team members, and serving as a strategic partner to sales leadership. Competitive benefits and growth opportunities are offered. #J-18808-Ljbffr