Marketing Director
ATW, Dallas, TX, United States
Position Summary
We are seeking an enthusiastic Director of Marketing with a passion for delivering impactful results in a fast‑paced, multi‑brand environment. This leader will be responsible for developing and executing a comprehensive marketing strategy that drives sustainable growth across multiple channels, including B2B, B2C, distributor networks, and eCommerce.
Reports to:
SVP & General Manager
Direct Reports:
Marketing Coordinator and third‑party agencies
Location:
Dallas, TX or Madill, OK
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead all marketing initiatives across the organization
Develop and execute a marketing vision aligned with overall company strategy
Support new product development and lead go‑to‑market launch planning
Oversee the redesign and continuous improvement of company websites
Establish and manage daily, weekly, and monthly performance dashboards
Develop, execute, and monitor marketing initiatives to ensure achievement of KPIs and ROI targets
Collaborate cross‑functionally to support the planning, launch, and growth of new locations
Partner with sales teams to support campaigns, promotions, and ad‑hoc initiatives
Drive data‑driven marketing efforts, including lead generation, nurturing, and customer relationship management
Increase brand awareness and optimize digital presence across multiple platforms
Manage and collaborate with third‑party agencies on creative and strategic initiatives
Ensure timely execution of integrated marketing programs at a high standard of quality
Serve as the primary liaison across stakeholders to communicate campaign plans, timelines, and performance metrics
Lead brand strategy and activation efforts across all ATW brands
Partner with leadership and customers to establish and track marketing benchmarks
OTHER SKILLS AND ABILITIES
Strong understanding of digital and traditional marketing channels, including SEO and paid media optimization
Experience in durable goods, distribution, or multi‑location retail marketing is preferred
Proven ability to develop and manage project plans, budgets, and timelines with multiple dependencies
Strong organizational and project management skills
Ability to perform effectively under pressure and prioritize competing demands
Excellent written and verbal communication skills
High sense of urgency and accountability
Strong business acumen and analytical mindset
Experience in large organizations with a hands‑on, execution‑focused approach
Executive presence with the ability to present strategies and results at all levels
Ability to analyze data and allocate resources to maximize growth opportunities
Customer‑focused mindset
Return on Investment (ROI)
Voice of Customer (VOC) clarity and insights
Timely completion of website refresh initiatives
Achievement of marketing budget targets
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Experience in industrial products or related industries preferred
7–10+ years of relevant marketing experience
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Reports to:
SVP & General Manager
Direct Reports:
Marketing Coordinator and third‑party agencies
Location:
Dallas, TX or Madill, OK
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead all marketing initiatives across the organization
Develop and execute a marketing vision aligned with overall company strategy
Support new product development and lead go‑to‑market launch planning
Oversee the redesign and continuous improvement of company websites
Establish and manage daily, weekly, and monthly performance dashboards
Develop, execute, and monitor marketing initiatives to ensure achievement of KPIs and ROI targets
Collaborate cross‑functionally to support the planning, launch, and growth of new locations
Partner with sales teams to support campaigns, promotions, and ad‑hoc initiatives
Drive data‑driven marketing efforts, including lead generation, nurturing, and customer relationship management
Increase brand awareness and optimize digital presence across multiple platforms
Manage and collaborate with third‑party agencies on creative and strategic initiatives
Ensure timely execution of integrated marketing programs at a high standard of quality
Serve as the primary liaison across stakeholders to communicate campaign plans, timelines, and performance metrics
Lead brand strategy and activation efforts across all ATW brands
Partner with leadership and customers to establish and track marketing benchmarks
OTHER SKILLS AND ABILITIES
Strong understanding of digital and traditional marketing channels, including SEO and paid media optimization
Experience in durable goods, distribution, or multi‑location retail marketing is preferred
Proven ability to develop and manage project plans, budgets, and timelines with multiple dependencies
Strong organizational and project management skills
Ability to perform effectively under pressure and prioritize competing demands
Excellent written and verbal communication skills
High sense of urgency and accountability
Strong business acumen and analytical mindset
Experience in large organizations with a hands‑on, execution‑focused approach
Executive presence with the ability to present strategies and results at all levels
Ability to analyze data and allocate resources to maximize growth opportunities
Customer‑focused mindset
Return on Investment (ROI)
Voice of Customer (VOC) clarity and insights
Timely completion of website refresh initiatives
Achievement of marketing budget targets
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Experience in industrial products or related industries preferred
7–10+ years of relevant marketing experience
#J-18808-Ljbffr