Senior Manager - Affiliate Marketing Operations, Relationship Management & Compl
Capital One National Association, Richmond, VA, United States
Senior Manager - Affiliate Marketing Operations, Relationship Management & Compliance (Hybrid)
The Senior Manager of Affiliate Marketing Operations, Relationship Management & Compliance will be responsible for overseeing the marketing we perform with affiliate partners from planning and execution to monitoring, analysis and campaign optimization. You will lead a team of five marketing and process managers (four associates and one contractor) to manage the day to day interactions with affiliate partners and perform a number of well managed activities to ensure our affiliate marketing is compliant. We will look for the Senior Manager to put together the marketing strategy and own a roadmap for each affiliate partner. We also expect the Senior Manager to be in tune with affiliate marketing best practices and understand publisher performance to help continuously optimize our program. The candidate needs to be a strong communicator and skilled in managing partner expectations, while concurrently maintaining delivery momentum.
Responsibilities
Oversee Capital One’s portfolio of more than 20 affiliates, developing and managing relationships with these partners.
Serving as the central point of contact from Capital One with the different affiliate partners, owning the broader communication strategy
Holding regular meetings and managing email communication to keep affiliate partners apprised of product and intent changes
Tracking down answers to any ad hoc questions our business partners or affiliate partners have
Attending and meeting with partners at key industry conferences
Providing regular feedback to affiliate partners on things that are going well and areas of improvement
Managing contractual terms with individual affiliate partners
Continuously monitor performance and market/industry/competitive trends in order to make recommendations for how to optimize partnerships and drive the most business value through different affiliate partners
Oversee the team in managing payout changes with affiliate partners and managing an allow list which directs which product(s) we market with different affiliate partners
Research, recruit and onboard new affiliate partners to the program
Onboard new products with existing affiliate partners
Manage bi-annual process to review affiliate performance and offboard any identified partners
Put together and manage roadmaps for our different affiliates
Support technical integrations as needed between affiliate partners and Capital One
Manage the creative development process either (1) acting as a creative consultant to our affiliate partners as they design advertising on our behalf and reviewing the content through our legal review process, or (2) partnering with our internal creative team/agencies to develop ads to place on affiliate sites, in affiliate emails, etc.
Ensure affiliate partners meet all compliance requirements effectively managing risk for Capital One
Conduct monthly audits of the work our vendor, Impact, is doing on our behalf to spot check for accuracy
Oversee the legal review process for content produced by affiliates
Maintain a complete and accurate list of monetized URLs at all times
Complete ongoing monitoring and reporting to ensure affiliates are meeting our compliance requirements and liaising with risk to document and remediate any issues as necessary
Manage the relationship with our third‑party vendor, Impact, helping to influence their platform roadmap
Work closely with internal partners from the business team, data, tech, Brand, PR, legal, ESM, risk, etc. to manage affiliate marketing strategy
Liaise with our PR team to align on communication strategy with affiliate partners
Liaise with our data partners that support the underlying infrastructure for the performance feedback loop to affiliate partners or invoice reconciliation support
Responsible for overseeing budget management process ensuring affiliate partners are paid accurately each month
Ensure the team is appropriately documenting processes to be well managed and continuously seek to automate/streamline processes to make the team more efficient
Basic Qualifications
Bachelor’s degree or military experience
At least 3 years of experience managing people
At least 4 years of experience in Affiliate Marketing
At least 8 years of experience in digital acquisition marketing and paid media
Preferred Qualifications
At least 5 years of experience managing people
At least 8 years of experience in Affiliate Marketing overseeing high volume and multi‑million dollar marketing budgets
At least 3 years of experience with marketing analytics and optimization
At least 2 years of experience in project management
At least 2 years of experience using Impact
Experience working for an affiliate, affiliate marketing agency or brand that manages affiliate marketing in house
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.
Capital One promotes a drug‑free workplace.
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Responsibilities
Oversee Capital One’s portfolio of more than 20 affiliates, developing and managing relationships with these partners.
Serving as the central point of contact from Capital One with the different affiliate partners, owning the broader communication strategy
Holding regular meetings and managing email communication to keep affiliate partners apprised of product and intent changes
Tracking down answers to any ad hoc questions our business partners or affiliate partners have
Attending and meeting with partners at key industry conferences
Providing regular feedback to affiliate partners on things that are going well and areas of improvement
Managing contractual terms with individual affiliate partners
Continuously monitor performance and market/industry/competitive trends in order to make recommendations for how to optimize partnerships and drive the most business value through different affiliate partners
Oversee the team in managing payout changes with affiliate partners and managing an allow list which directs which product(s) we market with different affiliate partners
Research, recruit and onboard new affiliate partners to the program
Onboard new products with existing affiliate partners
Manage bi-annual process to review affiliate performance and offboard any identified partners
Put together and manage roadmaps for our different affiliates
Support technical integrations as needed between affiliate partners and Capital One
Manage the creative development process either (1) acting as a creative consultant to our affiliate partners as they design advertising on our behalf and reviewing the content through our legal review process, or (2) partnering with our internal creative team/agencies to develop ads to place on affiliate sites, in affiliate emails, etc.
Ensure affiliate partners meet all compliance requirements effectively managing risk for Capital One
Conduct monthly audits of the work our vendor, Impact, is doing on our behalf to spot check for accuracy
Oversee the legal review process for content produced by affiliates
Maintain a complete and accurate list of monetized URLs at all times
Complete ongoing monitoring and reporting to ensure affiliates are meeting our compliance requirements and liaising with risk to document and remediate any issues as necessary
Manage the relationship with our third‑party vendor, Impact, helping to influence their platform roadmap
Work closely with internal partners from the business team, data, tech, Brand, PR, legal, ESM, risk, etc. to manage affiliate marketing strategy
Liaise with our PR team to align on communication strategy with affiliate partners
Liaise with our data partners that support the underlying infrastructure for the performance feedback loop to affiliate partners or invoice reconciliation support
Responsible for overseeing budget management process ensuring affiliate partners are paid accurately each month
Ensure the team is appropriately documenting processes to be well managed and continuously seek to automate/streamline processes to make the team more efficient
Basic Qualifications
Bachelor’s degree or military experience
At least 3 years of experience managing people
At least 4 years of experience in Affiliate Marketing
At least 8 years of experience in digital acquisition marketing and paid media
Preferred Qualifications
At least 5 years of experience managing people
At least 8 years of experience in Affiliate Marketing overseeing high volume and multi‑million dollar marketing budgets
At least 3 years of experience with marketing analytics and optimization
At least 2 years of experience in project management
At least 2 years of experience using Impact
Experience working for an affiliate, affiliate marketing agency or brand that manages affiliate marketing in house
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.
Capital One promotes a drug‑free workplace.
#J-18808-Ljbffr