Senior Digital Designer
Rocket55, Minneapolis, MN, United States
Location
Hybrid work schedule: work from home some days and at the office on others. Office address: 500 Washington Ave S, Minneapolis, MN 55415, Suite 1000.
Company Overview Rocket55 is a full‑service digital marketing agency with 16+ years of experience, focused on collaboration, growth, and innovation.
Job Summary Senior Digital Designer in the Innovation Department of the Creative team. Works directly with the Creative Director to define visual identity and brand expression, serves as a plug‑in designer for client work, and collaborates on all campaigns and initiatives.
Responsibilities Agency Brand & Creative Systems
Help define and evolve the visual identity of Rocket55.
Design and maintain internal creative assets, templates, and deliverables.
Develop scalable design systems for internal and client‑facing materials.
Ensure visual consistency across all brand touchpoints.
Create agency marketing assets including case studies, pitch decks, social content, and promotional materials.
Brand Identity
Concept and design comprehensive brand identities.
Develop detailed brand guidelines and style guides.
Create visually compelling, on‑brand presentation and pitch decks.
Build and maintain brand asset libraries.
Package design experience (dielines, prepress, print‑ready files) is a plus.
Digital & Paid Media
Support client campaigns with digital design across paid social, display, email, and pitch materials.
Design performance‑marketing creative, landing page visuals, and campaign assets.
Research and apply brand guidelines across diverse B2B and B2C clients.
Create static ads for Google PMAX and paid social platforms.
Build display ad sets in multiple sizes, both static and animated.
Design mobile and desktop email templates optimized for HubSpot.
Create content and image gallery slides for Amazon business listings.
Social Media Design
Create scroll‑stopping social media graphics, content, and assets across various platforms.
Develop social media templates and content systems for efficient on‑brand production.
Support organic and paid social campaigns with diverse asset formats.
Stay current on social media design trends and platform changes.
Photography & Visual Production
Source, select, edit, and retouch stock photography to support campaigns and branded content.
Evaluated and curate visual assets that align with brand tone and objectives.
Create photo composites, image manipulations, and advanced retouching in Photoshop.
Manage client photo and digital asset libraries, maintaining clear file naming and version control.
Collaborate on visual content strategies guiding photography direction.
Creative Collaboration & Production
Collaborate with strategists, copywriters, and marketing teams to translate briefs into compelling visuals.
Adapt and resize creative assets across multiple formats and platforms.
Contribute to concepting and ideation during campaign kickoffs and client sessions.
Manage multiple projects, prioritize effectively, and communicate proactively on timelines.
Support the development and documentation of repeatable creative processes, templates, and workflows.
Participate in client presentations, articulating creative rationale with confidence.
Design Workflow & AI Integration
Integrate AI tools into the design process to enhance efficiency and iteration.
Work with the Innovation team to develop AI‑powered creative workflows.
Continuously evaluate tools such as Midjourney, Runway ML, Adobe Firefly, and others.
Collaboration & Creative Culture
Work closely with the Creative Director to uphold agency design standards.
Participate in creative reviews, concept development, and brainstorming sessions.
Present creative work directly to clients, articulating thinking and decisions.
Incorporate feedback with professionalism and efficiency.
Help build repeatable creative processes that support agency growth.
Requirements Experience & Portfolio
5+ years of professional graphic design experience, preferably in an agency or in‑house marketing environment.
Strong portfolio demonstrating range across brand identity, digital marketing, social media, and print.
Software & Tools
Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
Strong working knowledge of Figma.
Experience with AI creative tools such as Midjourney, Runway ML, or Adobe Firefly.
Familiarity with Adobe After Effects or motion design tools is a plus.
Comfort learning new tools quickly as workflows evolve.
Design Skills
Strong foundation in typography, layout, color theory, and visual hierarchy.
Proven experience designing for digital marketing formats including paid social, display advertising, email, and web.
Experience creating engaging social media assets across multiple platforms.
Branding experience including logo development, brand systems, and guidelines documentation.
Ability to adapt and resize creative assets across platforms while maintaining design integrity.
Experience designing within established brand systems and building new ones from the ground up.
Soft Skills & Work Style
Able to manage multiple projects simultaneously and meet deadlines.
Strong communicator who can present creative decisions clearly to clients and teams.
Collaborative team player who works well across departments.
Detail‑oriented with a high standard for craft and quality control.
Receptive to feedback and able to iterate quickly without losing momentum.
Genuinely curious about emerging technology and AI in design.
Salary & Benefits Salary range: $70,000 – $90,000, depending on experience and qualifications.
Total compensation package includes full‑time employment and the following benefits:
Complimentary parking
Health, dental, and vision insurance
401(k) with company matching
Life insurance and AD&D coverage
Short‑term and long‑term disability insurance
Paid Time Off
Holiday pay, including floating holiday
Flexible work schedules
Commitment to Inclusion Rocket55 is an equal opportunity employer dedicated to creating an inclusive work environment free of harassment and discrimination. We strive to provide opportunities and accessibility for individuals from all backgrounds.
#J-18808-Ljbffr
Company Overview Rocket55 is a full‑service digital marketing agency with 16+ years of experience, focused on collaboration, growth, and innovation.
Job Summary Senior Digital Designer in the Innovation Department of the Creative team. Works directly with the Creative Director to define visual identity and brand expression, serves as a plug‑in designer for client work, and collaborates on all campaigns and initiatives.
Responsibilities Agency Brand & Creative Systems
Help define and evolve the visual identity of Rocket55.
Design and maintain internal creative assets, templates, and deliverables.
Develop scalable design systems for internal and client‑facing materials.
Ensure visual consistency across all brand touchpoints.
Create agency marketing assets including case studies, pitch decks, social content, and promotional materials.
Brand Identity
Concept and design comprehensive brand identities.
Develop detailed brand guidelines and style guides.
Create visually compelling, on‑brand presentation and pitch decks.
Build and maintain brand asset libraries.
Package design experience (dielines, prepress, print‑ready files) is a plus.
Digital & Paid Media
Support client campaigns with digital design across paid social, display, email, and pitch materials.
Design performance‑marketing creative, landing page visuals, and campaign assets.
Research and apply brand guidelines across diverse B2B and B2C clients.
Create static ads for Google PMAX and paid social platforms.
Build display ad sets in multiple sizes, both static and animated.
Design mobile and desktop email templates optimized for HubSpot.
Create content and image gallery slides for Amazon business listings.
Social Media Design
Create scroll‑stopping social media graphics, content, and assets across various platforms.
Develop social media templates and content systems for efficient on‑brand production.
Support organic and paid social campaigns with diverse asset formats.
Stay current on social media design trends and platform changes.
Photography & Visual Production
Source, select, edit, and retouch stock photography to support campaigns and branded content.
Evaluated and curate visual assets that align with brand tone and objectives.
Create photo composites, image manipulations, and advanced retouching in Photoshop.
Manage client photo and digital asset libraries, maintaining clear file naming and version control.
Collaborate on visual content strategies guiding photography direction.
Creative Collaboration & Production
Collaborate with strategists, copywriters, and marketing teams to translate briefs into compelling visuals.
Adapt and resize creative assets across multiple formats and platforms.
Contribute to concepting and ideation during campaign kickoffs and client sessions.
Manage multiple projects, prioritize effectively, and communicate proactively on timelines.
Support the development and documentation of repeatable creative processes, templates, and workflows.
Participate in client presentations, articulating creative rationale with confidence.
Design Workflow & AI Integration
Integrate AI tools into the design process to enhance efficiency and iteration.
Work with the Innovation team to develop AI‑powered creative workflows.
Continuously evaluate tools such as Midjourney, Runway ML, Adobe Firefly, and others.
Collaboration & Creative Culture
Work closely with the Creative Director to uphold agency design standards.
Participate in creative reviews, concept development, and brainstorming sessions.
Present creative work directly to clients, articulating thinking and decisions.
Incorporate feedback with professionalism and efficiency.
Help build repeatable creative processes that support agency growth.
Requirements Experience & Portfolio
5+ years of professional graphic design experience, preferably in an agency or in‑house marketing environment.
Strong portfolio demonstrating range across brand identity, digital marketing, social media, and print.
Software & Tools
Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
Strong working knowledge of Figma.
Experience with AI creative tools such as Midjourney, Runway ML, or Adobe Firefly.
Familiarity with Adobe After Effects or motion design tools is a plus.
Comfort learning new tools quickly as workflows evolve.
Design Skills
Strong foundation in typography, layout, color theory, and visual hierarchy.
Proven experience designing for digital marketing formats including paid social, display advertising, email, and web.
Experience creating engaging social media assets across multiple platforms.
Branding experience including logo development, brand systems, and guidelines documentation.
Ability to adapt and resize creative assets across platforms while maintaining design integrity.
Experience designing within established brand systems and building new ones from the ground up.
Soft Skills & Work Style
Able to manage multiple projects simultaneously and meet deadlines.
Strong communicator who can present creative decisions clearly to clients and teams.
Collaborative team player who works well across departments.
Detail‑oriented with a high standard for craft and quality control.
Receptive to feedback and able to iterate quickly without losing momentum.
Genuinely curious about emerging technology and AI in design.
Salary & Benefits Salary range: $70,000 – $90,000, depending on experience and qualifications.
Total compensation package includes full‑time employment and the following benefits:
Complimentary parking
Health, dental, and vision insurance
401(k) with company matching
Life insurance and AD&D coverage
Short‑term and long‑term disability insurance
Paid Time Off
Holiday pay, including floating holiday
Flexible work schedules
Commitment to Inclusion Rocket55 is an equal opportunity employer dedicated to creating an inclusive work environment free of harassment and discrimination. We strive to provide opportunities and accessibility for individuals from all backgrounds.
#J-18808-Ljbffr