Marketing Manager (Instore)
Michaels Stores, Irving, TX, United States
*** This role is HYBRID based in our Irving, Texas Support Center***
The Manager - In-Store Marketing is responsible for the strategy, execution, and ongoing management of in-store marketing communications, signage, and environmental creative. This role serves as the channel owner for in-store signage and audio, manages ad sign production and resources, leads cross-functional partnerships, and provides creative and 3D design leadership to support store-level execution.
Key Responsibilities
Creative Management
Oversees all sign and environmental creative projects for the In-Store Marketing team. Manages creative timelines in alignment with daily production and ad sign demands. Provides creative direction and feedback across all projects and leads bi-weekly creative review meetings. Partners with Traffic and Sign Procurement to establish print and production timelines. Leads project kickoff meetings with cross-functional partners. Manages and supports in-house specialists and offshore partners. Sets priorities, allocates workload, and ensures on-time delivery. Provides ongoing coaching, creative feedback, and performance guidance. Partners cross-functionally with Marketing, Visual Merchandising, Operations, IT, Traffic, Procurement, and external vendors. Works within budget constraints and helps implement sustainable design solutions. Store Environment Design
Serves as the primary 3D designer for in-store environments. Develops 3D concepts and models for communicating signage and branding. Creates, maintains, and governs the 3D asset library. Provides Cinema 4D technical support and troubleshooting for the design team. Leads monthly 3D training sessions to improve team capability and efficiency. In-Store Marketing and Communications Direction
Manages portions of MIK Check communications to address high-priority initiatives: Opens and manages all in-store signage jobs. Reviews and approves brand requests for PA messaging. Reviews and recommends seasonal and monthly playlist. Ad Sign Management
Manages ad sign production across a hybrid team (offshore and in-house specialists). Oversees daily ad sign production and workload prioritization. Partners with the Print Vendor team on scheduling, pricing execution, and performance-driven initiatives. Partners with IT to support system updates, resolve technical issues, and address bugs. Leads traffic management for pricing and promotional initiatives, including NLP, seasonal tests, and pricing pilot. Required skills and qualifications
Bachelor’s degree or equivalent experience Advanced skills in 2D and 3D modeling software such as Cinema 4D and the Adobe Create Suite Portfolio: A strong portfolio demonstrating spatial, environmental, and graphic design work 7-8 years of experience in retail design, experiential design, or a similar field Proficiency in space planning, interior design, and graphic design Excellent presentation and communication skills to present ideas to senior leadership and other stakeholders Project management: The ability to manage multiple projects, timelines, and budgets simultaneously Preferred skills and qualifications
Bachelor’s degree in Marketing or related field
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Creative Management
Oversees all sign and environmental creative projects for the In-Store Marketing team. Manages creative timelines in alignment with daily production and ad sign demands. Provides creative direction and feedback across all projects and leads bi-weekly creative review meetings. Partners with Traffic and Sign Procurement to establish print and production timelines. Leads project kickoff meetings with cross-functional partners. Manages and supports in-house specialists and offshore partners. Sets priorities, allocates workload, and ensures on-time delivery. Provides ongoing coaching, creative feedback, and performance guidance. Partners cross-functionally with Marketing, Visual Merchandising, Operations, IT, Traffic, Procurement, and external vendors. Works within budget constraints and helps implement sustainable design solutions. Store Environment Design
Serves as the primary 3D designer for in-store environments. Develops 3D concepts and models for communicating signage and branding. Creates, maintains, and governs the 3D asset library. Provides Cinema 4D technical support and troubleshooting for the design team. Leads monthly 3D training sessions to improve team capability and efficiency. In-Store Marketing and Communications Direction
Manages portions of MIK Check communications to address high-priority initiatives: Opens and manages all in-store signage jobs. Reviews and approves brand requests for PA messaging. Reviews and recommends seasonal and monthly playlist. Ad Sign Management
Manages ad sign production across a hybrid team (offshore and in-house specialists). Oversees daily ad sign production and workload prioritization. Partners with the Print Vendor team on scheduling, pricing execution, and performance-driven initiatives. Partners with IT to support system updates, resolve technical issues, and address bugs. Leads traffic management for pricing and promotional initiatives, including NLP, seasonal tests, and pricing pilot. Required skills and qualifications
Bachelor’s degree or equivalent experience Advanced skills in 2D and 3D modeling software such as Cinema 4D and the Adobe Create Suite Portfolio: A strong portfolio demonstrating spatial, environmental, and graphic design work 7-8 years of experience in retail design, experiential design, or a similar field Proficiency in space planning, interior design, and graphic design Excellent presentation and communication skills to present ideas to senior leadership and other stakeholders Project management: The ability to manage multiple projects, timelines, and budgets simultaneously Preferred skills and qualifications
Bachelor’s degree in Marketing or related field
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