Lead Ads Product Marketing Manager, Programmatic Supply & Inventory
Pinterest, San Francisco, CA, United States
About Pinterest
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
What You’ll Do
Own the portfolio‑level GTM strategy for supply and inventory across formats and deal types.
Define durable positioning, messaging, and narrative frameworks aligned to company objectives.
Independently lead complex, multi‑quarter GTM initiatives from strategy through execution.
Influence product roadmap, packaging, and investment decisions through market and customer insights.
Develop commercial strategy, sales motions, and best‑in‑class enablement.
Act as a trusted strategic advisor to Product, Sales, Partnerships, Operations, and Marketing.
Mentor and elevate other PMMs through strategic guidance (without formal management).
Ensure GTM plans align with operational realities, inventory quality, and compliance requirements.
Represent the company externally through customers, industry events, and thought leadership.
Apply an AI‑first approach to problem‑solving, research, and analysis, leveraging internal AI and agentic tooling as a default step.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent experience.
8+ years of experience in product marketing, go‑to‑market, or strategic marketing roles in ad tech or digital media.
Deep expertise in programmatic supply‑side technologies, inventory management, and marketplace dynamics.
Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.
Strong track record of influencing roadmap, revenue strategy, and cross‑functional execution.
Advanced strategic thinking, executive communication skills, and strong business acumen.
Experience mentoring peers and shaping organizational standards for GTM excellence.
Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis).
Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards.
Relocation Statement
This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In‑Office Requirement Statement
We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day‑to‑day can vary based on the needs of each organization or role.
This role will need to be in the office for in‑person collaboration 1‑2 times every 6 months and therefore can be situated anywhere in the country.
US based applicants only
$145,747 — $300,067 USD
Our Commitment To Inclusion Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
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What You’ll Do
Own the portfolio‑level GTM strategy for supply and inventory across formats and deal types.
Define durable positioning, messaging, and narrative frameworks aligned to company objectives.
Independently lead complex, multi‑quarter GTM initiatives from strategy through execution.
Influence product roadmap, packaging, and investment decisions through market and customer insights.
Develop commercial strategy, sales motions, and best‑in‑class enablement.
Act as a trusted strategic advisor to Product, Sales, Partnerships, Operations, and Marketing.
Mentor and elevate other PMMs through strategic guidance (without formal management).
Ensure GTM plans align with operational realities, inventory quality, and compliance requirements.
Represent the company externally through customers, industry events, and thought leadership.
Apply an AI‑first approach to problem‑solving, research, and analysis, leveraging internal AI and agentic tooling as a default step.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent experience.
8+ years of experience in product marketing, go‑to‑market, or strategic marketing roles in ad tech or digital media.
Deep expertise in programmatic supply‑side technologies, inventory management, and marketplace dynamics.
Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.
Strong track record of influencing roadmap, revenue strategy, and cross‑functional execution.
Advanced strategic thinking, executive communication skills, and strong business acumen.
Experience mentoring peers and shaping organizational standards for GTM excellence.
Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis).
Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards.
Relocation Statement
This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In‑Office Requirement Statement
We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day‑to‑day can vary based on the needs of each organization or role.
This role will need to be in the office for in‑person collaboration 1‑2 times every 6 months and therefore can be situated anywhere in the country.
US based applicants only
$145,747 — $300,067 USD
Our Commitment To Inclusion Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
#J-18808-Ljbffr