Associate Director, HCP Personal Promotion — Sleep Franchise
Jazz Pharmaceuticals, Jersey City, NJ, United States
The Associate Director, HCP Personal Promotion will serve as a key member of the marketing team leading the development and execution of Jazz’s HCP Personal Promotion strategy for the Sleep Franchise. This role is responsible for branded and unbranded campaign and messaging asset development, brand story pull‑through, sales team engagement, training strategy, POA leadership, and personal promotion performance measurement. The person in this role will serve as the primary liaison to the Field Sales team and play a pivotal role in ensuring cohesive and high‑impact personal promotion execution.
Core Functions & Expectations
Campaign & Messaging Leadership
Lead HCP branded and unbranded Personal Promotion strategy.
Own personal promotion asset development, incorporating campaign, messaging and brand storytelling to the priority personal promotion resources.
Conduct asset needs assessments and provide inputs to qualitative and quantitative market research and advisory boards.
Sales Team Liaison
Serve as the primary liaison to the Field Sales organization.
Lead Field Advisory Board (FAB) strategy, including content development and insight integration.
Develop and execute a Field Sales Engagement strategy and activation plan.
Training
Be the Marketing Lead for New Hire Sales Training, ensuring deep understanding of brand strategy.
Drive ongoing sales team upskilling through advanced training initiatives.Develop and maintain sales training materials.
Sales Meetings Strategy & Field Communications
Lead cross‑functional POA content development and meeting strategy.
Serve as a consulted partner for field communications planning and messaging alignment.
Performance Measurement & Optimization
Assess effectiveness of personal promotion tactics, messages, and field execution.
Deliver actionable insights and recommendations for asset optimization.
Cross‑Functional Leadership
Partner closely with Access, Sales, Non‑Personal Promotion, Omnichannel, and Scientific Communications teams.
Ensure prioritized alignment of messaging and tactical execution personal promotional channels.
Operations & Budget Ownership
Manage personal promotion budget lines including work orders, accruals, and forecasts.
Oversee SOW creation and tracking.
Qualifications
Bachelor’s degree required.
5+ years of U.S. pharmaceutical HCP marketing experience.
Experience in field sales and/or HCP personal promotion strongly preferred.
Demonstrated success leading cross‑functional initiatives.
Strong communication, analytical, and project management skills.
Exceptional problem solving and decision‑making capabilities.
Demonstrated ability to partner effectively with Sales teams.
Ability to manage budgets, timelines, and agency partners.
The position will primarily be home‑based, with the expectation to travel for meetings as necessary.
Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law.
Compensation and Benefits FOR US BASED CANDIDATES ONLY: Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full base pay range is: $160,000.00 - $240,000.00. Individual compensation within this range will depend on qualifications, skills, experience, and other factors. The role may also be eligible for discretionary annual cash bonus or incentive compensation, discretionary equity grants, and a comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement savings plan, and flexible paid vacation.
#J-18808-Ljbffr
Core Functions & Expectations
Campaign & Messaging Leadership
Lead HCP branded and unbranded Personal Promotion strategy.
Own personal promotion asset development, incorporating campaign, messaging and brand storytelling to the priority personal promotion resources.
Conduct asset needs assessments and provide inputs to qualitative and quantitative market research and advisory boards.
Sales Team Liaison
Serve as the primary liaison to the Field Sales organization.
Lead Field Advisory Board (FAB) strategy, including content development and insight integration.
Develop and execute a Field Sales Engagement strategy and activation plan.
Training
Be the Marketing Lead for New Hire Sales Training, ensuring deep understanding of brand strategy.
Drive ongoing sales team upskilling through advanced training initiatives.Develop and maintain sales training materials.
Sales Meetings Strategy & Field Communications
Lead cross‑functional POA content development and meeting strategy.
Serve as a consulted partner for field communications planning and messaging alignment.
Performance Measurement & Optimization
Assess effectiveness of personal promotion tactics, messages, and field execution.
Deliver actionable insights and recommendations for asset optimization.
Cross‑Functional Leadership
Partner closely with Access, Sales, Non‑Personal Promotion, Omnichannel, and Scientific Communications teams.
Ensure prioritized alignment of messaging and tactical execution personal promotional channels.
Operations & Budget Ownership
Manage personal promotion budget lines including work orders, accruals, and forecasts.
Oversee SOW creation and tracking.
Qualifications
Bachelor’s degree required.
5+ years of U.S. pharmaceutical HCP marketing experience.
Experience in field sales and/or HCP personal promotion strongly preferred.
Demonstrated success leading cross‑functional initiatives.
Strong communication, analytical, and project management skills.
Exceptional problem solving and decision‑making capabilities.
Demonstrated ability to partner effectively with Sales teams.
Ability to manage budgets, timelines, and agency partners.
The position will primarily be home‑based, with the expectation to travel for meetings as necessary.
Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law.
Compensation and Benefits FOR US BASED CANDIDATES ONLY: Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full base pay range is: $160,000.00 - $240,000.00. Individual compensation within this range will depend on qualifications, skills, experience, and other factors. The role may also be eligible for discretionary annual cash bonus or incentive compensation, discretionary equity grants, and a comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement savings plan, and flexible paid vacation.
#J-18808-Ljbffr