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Data-Driven Digital Marketing & Analytics Lead

West Michigan Community Bank, Grand Rapids, MI, United States


A regional banking institution in Grand Rapids is seeking a Digital Marketing & Analytics Manager to drive the performance of its digital channels. The role involves developing SEO strategies, managing marketing analytics, and optimizing database marketing programs. Candidates should have 3-6+ years of experience in digital marketing and analytics, along with a Bachelor's degree in a related field. Strong understanding of SEO, Google Analytics, and proficiency in Power BI is required. The position offers a collaborative environment focusing on data-driven strategies. #J-18808-Ljbffr