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Automotive Sales Advisor Trainer (MA)

Herb Chambers Honda of Burlington, Boston, MA, United States


We are currently seeking Sales Trainers to support our East and West Coast markets. If you have the DRIVE to inspire learning, growth, and performance, we encourage you to apply.

Sales Trainers partner closely with dealership leadership to support onboarding, sales process effectiveness, skill development, CRM/DMS training, and performance improvement, helping Sales team members build confidence, capability, and consistency in their roles.

What You’ll be doing! As a Trainer on our Learning & Development Team, you will coach and inspire new and current Sales team members to deliver exceptional Guest experiences and consistent moments of magic throughout the automotive retail journey. You will lead classroom training and provide real-time support weekly, reinforcing Asbury’s North Star, Compass, and DRIVE values.

Duties/Responsibilities

Facilitate classroom training for new and current team members focused on Asbury’s Guest-Centric Sales Experience

Deliver role-specific training for Sales Consultants, Sales Managers, and Sales leadership

Schedule and conduct classroom training using Asbury-developed sales training materials

Prepare all training materials prior to each session

Demonstrate high energy, enthusiasm, and strong classroom engagement skills

Create a positive, inclusive, and interactive learning environment

Encourage participation and address classroom challenges with professionalism and a positive demeanor

Effectively multitask and solve problems in a fast-paced environment

Submit clear and timely summaries of weekly training activities

Clearly communicate Asbury’s Mission, Vision, values, and performance expectations

Maintain knowledge of current Asbury sales technology, CRM tools, and digital retailing platforms

Understand, uphold, and promote Asbury policies and compliance standards

Serve as a role model, coach, and trusted trainer for all Sales team members

Motivate and influence others to consistently deliver exceptional Guest experiences

Collaborate with Regional Support teams, Directors, General Managers, and Sales Managers to identify business challenges and address them through targeted training solutions

Provide regular feedback to leadership on participant progress and sales training program effectiveness

Lead support efforts within assigned markets while flexibly supporting all Asbury regions and dealerships as business needs require

Assist with the creation, maintenance, and continuous improvement of sales training materials

Perform additional duties as needed to support the mission and vision of the organization

Education & Experience

Must have experience as either a Sales Manager or Sales Consultant in the Automotive retail space

Must have a minimum of 2-4 years of previous experience in either position listed above

Previous roles in formal automotive Sales training is a plus

Must be able to travel approximately 50% of the time

Pay and Recognition

Weekly pay

Paid holidays & paid time off

Paid training

Stock Awards(select management and front-line team member’s eligible

Insurance / Retirement

Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans

Up to 12 weeks paid pregnancy leave (disability leave)

Health savings

Flex spending accounts (tax free)

Short-term and Long-term disability plans

Life Insurance (Whole Life and Term)

401k with company match

Learning, Tuition Assistance and Career Development

Digital career path tool to assist with career development

Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages

Student loan relief resources

Employee assistance program

Employee discounts on parts and service repairs

Opportunities to join our community service initiatives, which includes paid volunteer hours

Aggressive Employee referral program with bonus opportunities

Pay range $79,120.00 - $118,680.00

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.

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