Marketing & Audience Development Manager
University of Nebraska–Lincoln, Lincoln, NE, United States
Marketing & Audience Development Manager
Nebraska Public Media is seeking a strategic and collaborative leader to serve as Marketing & Audience Development Manager. Reporting to the Director of Communications & Engagement, this position leads integrated marketing strategy and campaign direction to grow audiences and advance organizational priorities, with a focus on digital and emerging platforms.
The Marketing & Audience Development Manager sets marketing priorities, brings audience growth considerations into early‑stage project planning, and ensures alignment of messaging and targeting across campaigns. This role supervises marketing staff and integrates audience insights and performance data into planning, evaluation, and ongoing strategy refinement. The position collaborates closely with internal teams to support major initiatives, fundraising efforts, and market expansion.
As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu
otice-nondiscrimination/ Minimum Required Qualifications
Bachelor’s degree in communications, marketing, advertising, public relations or related field and five (5) years of progressively responsible experience in marketing, communications, or audience development
Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year‑for‑year basis.
At least two years of direct supervisory experience managing professional staff.
Demonstrated experience developing integrated marketing strategies.
Knowledge of emerging digital tools and technologies, including artificial intelligence applications, to support marketing workflows.
Strong understanding of audience segmentation and targeting.
Proficiency with digital marketing and analytics tools.
Ability to manage multiple projects in a fast‑paced environment.
Ability to learn new technologies and adapt to a changing media landscape.
Preferred Qualifications
Experience in public media or mission‑driven organizations.
Experience with audience growth strategies across digital and broadcast platforms.
Knowledge of public media industry.
Pre‑Placement Driving Record Review Required: No
Commercial Driver’s License (CDL) Required: No
Criminal History Background Check Required: Yes
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The Marketing & Audience Development Manager sets marketing priorities, brings audience growth considerations into early‑stage project planning, and ensures alignment of messaging and targeting across campaigns. This role supervises marketing staff and integrates audience insights and performance data into planning, evaluation, and ongoing strategy refinement. The position collaborates closely with internal teams to support major initiatives, fundraising efforts, and market expansion.
As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu
otice-nondiscrimination/ Minimum Required Qualifications
Bachelor’s degree in communications, marketing, advertising, public relations or related field and five (5) years of progressively responsible experience in marketing, communications, or audience development
Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year‑for‑year basis.
At least two years of direct supervisory experience managing professional staff.
Demonstrated experience developing integrated marketing strategies.
Knowledge of emerging digital tools and technologies, including artificial intelligence applications, to support marketing workflows.
Strong understanding of audience segmentation and targeting.
Proficiency with digital marketing and analytics tools.
Ability to manage multiple projects in a fast‑paced environment.
Ability to learn new technologies and adapt to a changing media landscape.
Preferred Qualifications
Experience in public media or mission‑driven organizations.
Experience with audience growth strategies across digital and broadcast platforms.
Knowledge of public media industry.
Pre‑Placement Driving Record Review Required: No
Commercial Driver’s License (CDL) Required: No
Criminal History Background Check Required: Yes
#J-18808-Ljbffr