Marketing Lead
Panda International, New Bremen, OH, United States
Marketing Lead – Europe (Medical Devices / Digital Health)
Are you ready to lead a market-defining product launch?
A global innovator in medical technology is preparing to introduce a next-generation digital health solution across Europe, starting with a key launch market in Germany. We are seeking a Marketing Lead to drive this high-impact rollout from strategy through execution.
This is not a standard marketing role - it’s an opportunity to build, shape, and scale a new category presence in a highly competitive healthcare landscape.
Why this role stands out
You will be: The first marketing hire focused on this product launch in Europe Leading the go-to-market strategy in Germany, with expansion into additional European markets Playing a critical role in a major product introduction within a fast-growing therapeutic space Operating with high visibility, ownership, and autonomy This is a career-defining opportunity for someone who thrives in build-phase environments and wants to leave a lasting mark. What you’ll be responsible for
Launch Strategy: Own and execute the go-to-market plan, including annual business strategy and growth targets Brand Positioning: Define and implement brand strategy and differentiation in a competitive landscape Market Expansion: Identify opportunities to drive adoption and accelerate market penetration Cross-functional Leadership: Collaborate with sales, market access, training, and commercial teams Performance & Growth: Drive customer acquisition and demand generation across both HCP and patient audiences Budget Ownership: Manage marketing investment to maximise ROI and commercial impact What we’re looking for
Must-have experience
~10+ years in marketing or product management within medical devices or healthcare Proven success delivering high-impact product launches and growth strategies Strong understanding of the German healthcare system (essential) Experience in brand marketing and commercial strategy Fluent in German and English Nice-to-have
Experience in chronic disease management, digital health, or connected devices Strong analytical and strategic thinking skills Experience working in matrixed, international environments Ability to balance short-term performance with long-term strategy What’s in it for you
A high-impact leadership role with real ownership The chance to shape a European market entry from day one Flexible working setup (remote / hybrid options) A collaborative, international environment Significant career growth and visibility Travel opportunities across Europe (up to ~50%)
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You will be: The first marketing hire focused on this product launch in Europe Leading the go-to-market strategy in Germany, with expansion into additional European markets Playing a critical role in a major product introduction within a fast-growing therapeutic space Operating with high visibility, ownership, and autonomy This is a career-defining opportunity for someone who thrives in build-phase environments and wants to leave a lasting mark. What you’ll be responsible for
Launch Strategy: Own and execute the go-to-market plan, including annual business strategy and growth targets Brand Positioning: Define and implement brand strategy and differentiation in a competitive landscape Market Expansion: Identify opportunities to drive adoption and accelerate market penetration Cross-functional Leadership: Collaborate with sales, market access, training, and commercial teams Performance & Growth: Drive customer acquisition and demand generation across both HCP and patient audiences Budget Ownership: Manage marketing investment to maximise ROI and commercial impact What we’re looking for
Must-have experience
~10+ years in marketing or product management within medical devices or healthcare Proven success delivering high-impact product launches and growth strategies Strong understanding of the German healthcare system (essential) Experience in brand marketing and commercial strategy Fluent in German and English Nice-to-have
Experience in chronic disease management, digital health, or connected devices Strong analytical and strategic thinking skills Experience working in matrixed, international environments Ability to balance short-term performance with long-term strategy What’s in it for you
A high-impact leadership role with real ownership The chance to shape a European market entry from day one Flexible working setup (remote / hybrid options) A collaborative, international environment Significant career growth and visibility Travel opportunities across Europe (up to ~50%)
#J-18808-Ljbffr