Sr Marketing Manager
GDT - General Datatech, Dallas, TX, United States
Overview
Join GDT and be part of a dynamic team where innovation meets excellence. As a global IT services company, we prioritize attracting, empowering, and retaining top-tier talent dedicated to delivering exceptional results. This role leads demand generation initiatives and collaborates across marketing and sales to drive pipeline and revenue growth. Responsibilities
Own demand generation programs and pipeline contribution. Own a defined set of demand generation programs that leverage campaigns, field marketing, and events (industry, partner, end-user) to drive pipeline and brand awareness. Be accountable for program performance, including relationships, digital leverage, pipeline generated, conversion to opportunity, and overall effectiveness. Develop program plans aligned to marketing priorities, target accounts, and sales objectives. Support cross-functional program execution across campaigns, GTM programs, marketing operations, and content teams; ensure programs are integrated across channels and aligned to timelines and goals. Identify and help resolve gaps, dependencies, and execution risks to keep programs on track. Partner with sales on target accounts, meeting goals, and follow-up strategies; ensure marketing programs support pipeline creation, account engagement, and deal progression. Partner with marketing operations to review program performance, including pipeline generated, meetings, and conversion metrics; analyze results and identify opportunities to improve program effectiveness; recommend adjustments to program mix, execution, and investment based on performance insights. Collaborate with campaigns manager, GTM programs manager, marketing operations, and content/brand teams to align programs with strategy, tracking, attribution, and messaging. Contribute to planning and prioritization discussions with marketing leadership. Required Qualifications
Bachelor’s degree in marketing, business, or a related field. 5–8 years of experience in B2B marketing with a focus on demand generation, field marketing, or integrated programs. Experience owning and executing programs that contribute to pipeline and revenue outcomes. Strong ability to work cross-functionally and drive alignment without direct authority; influence teams in matrix organizations. Experience working closely with sales teams. Key Skills
Demand generation program ownership Pipeline performance management Cross-functional collaboration and coordination Sales alignment Data-driven decision making Role Ownership
Owns the performance of assigned demand generation programs and their contribution to pipeline and associated events and strategic partnerships. Acts as a key execution partner to the vice president of marketing, ensuring priorities are translated into programs and supported through to delivery and results. GDT is an equal opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sex, marital status, gender identity or any other protected status unrelated to the work involved.
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Join GDT and be part of a dynamic team where innovation meets excellence. As a global IT services company, we prioritize attracting, empowering, and retaining top-tier talent dedicated to delivering exceptional results. This role leads demand generation initiatives and collaborates across marketing and sales to drive pipeline and revenue growth. Responsibilities
Own demand generation programs and pipeline contribution. Own a defined set of demand generation programs that leverage campaigns, field marketing, and events (industry, partner, end-user) to drive pipeline and brand awareness. Be accountable for program performance, including relationships, digital leverage, pipeline generated, conversion to opportunity, and overall effectiveness. Develop program plans aligned to marketing priorities, target accounts, and sales objectives. Support cross-functional program execution across campaigns, GTM programs, marketing operations, and content teams; ensure programs are integrated across channels and aligned to timelines and goals. Identify and help resolve gaps, dependencies, and execution risks to keep programs on track. Partner with sales on target accounts, meeting goals, and follow-up strategies; ensure marketing programs support pipeline creation, account engagement, and deal progression. Partner with marketing operations to review program performance, including pipeline generated, meetings, and conversion metrics; analyze results and identify opportunities to improve program effectiveness; recommend adjustments to program mix, execution, and investment based on performance insights. Collaborate with campaigns manager, GTM programs manager, marketing operations, and content/brand teams to align programs with strategy, tracking, attribution, and messaging. Contribute to planning and prioritization discussions with marketing leadership. Required Qualifications
Bachelor’s degree in marketing, business, or a related field. 5–8 years of experience in B2B marketing with a focus on demand generation, field marketing, or integrated programs. Experience owning and executing programs that contribute to pipeline and revenue outcomes. Strong ability to work cross-functionally and drive alignment without direct authority; influence teams in matrix organizations. Experience working closely with sales teams. Key Skills
Demand generation program ownership Pipeline performance management Cross-functional collaboration and coordination Sales alignment Data-driven decision making Role Ownership
Owns the performance of assigned demand generation programs and their contribution to pipeline and associated events and strategic partnerships. Acts as a key execution partner to the vice president of marketing, ensuring priorities are translated into programs and supported through to delivery and results. GDT is an equal opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sex, marital status, gender identity or any other protected status unrelated to the work involved.
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