Creative Strategist - Social Video

We’re looking for a Creative Strategist, Social Video to help us develop and communicate high-performing, video-first creative ideas across paid and organic channels. This role sits at the intersection of strategy and creative. You’ll be responsible for shaping campaign narratives, developing content concepts, and translating those ideas into clear, compelling briefs, scripts, and storyboards. You’ll work closely with our Creative Lead to bring ideas to life, while also presenting concepts directly to clients and guiding them through our creative thinking. This is a great role for someone who is deeply fluent in social video, understands what makes content work on platforms like Meta, YouTube, and TikTok, and enjoys turning insights into creative direction.

Develop video-first creative concepts for campaigns across paid and organic social

Translate brand and campaign objectives into clear, engaging content ideas

Shape overarching campaign narratives and content angles

Bring a strong understanding of social platforms and trends into ideation

Briefing, Scripting & Storyboarding

Create clear, actionable creative briefs for internal teams and external creators

Write scripts, hooks, and content outlines for short-form video

Build basic storyboards to communicate structure, pacing, and key moments

Ensure ideas are set up for successful execution by editors, designers, and creators

Client-Facing Communication

Present creative concepts, campaign ideas, and strategic rationale to clients

Clearly articulate the “why” behind creative decisions

Participate in regular client calls and contribute to creative discussions

Incorporate feedback while maintaining strong creative direction

Platform & Performance Awareness

Bring strong working knowledge of Meta, YouTube, and TikTok content formats and best practices

Incorporate performance-oriented thinking (hooks, retention, thumbstop, testing angles) into concepts

Partner with internal teams to iterate on creative based on performance insights

Partner closely with the Creative Lead to bring concepts to life at a high level of craft

Collaborate with strategists, account leads, and creators throughout the creative process

Provide guidance and feedback during production to ensure ideas translate effectively

Qualifications

4-5 years experience in a creative, content, or social-focused role

Strong understanding of short-form video and social-first content

Experience developing creative concepts, scripts, or campaign ideas

Ability to communicate ideas clearly through briefs, decks, and presentations

Comfortable presenting to and collaborating with clients

Fluency in Meta, YouTube, and TikTok platforms

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