Marketing Manager for New Home Builder
Private San Antonio Company, San Antonio, TX, United States
We are recruiting for a San Antonio based home builder focused on beautiful, classically designed homes built with the most modern, sustainable building practices. We are looking for an ambitious, hands‑on marketing leader with new home building experience to help drive further growth. This is a unique opportunity to become a high‑level manager in an already fast‑growing company. You must have a history of successfully generating new leads, driving traffic to model homes, and coordinating the sales process.
Duties and Responsibilities MARKETING AND LEAD GENERATION
Hands‑On Execution and Management:
Develop, build, and directly manage cost‑effective ad campaigns across Meta, Google, YouTube, and other platforms.
Content & Copywriting:
Create high‑converting content and copy for social media, email drip campaigns, website, signage, and print materials.
Digital Storefront:
Keep our website (WordPress) and home directory platforms (Zillow, Realtor.com, MLS, etc.) fully optimized and up to date with current inventory.
Data & Analytics:
Monitor marketing performance metrics (CPL, CPA, ROI) to measure the effectiveness of campaigns and adjust strategies to protect the budget.
AI Integration:
Actively use AI tools to increase your own productivity, streamline workflows, and solve complex problems.
SALES COORDINATION
Pipeline & Forecasting:
Use the CRM to track marketing success from click‑to‑close, coordinate the sales reps’ pipelines, and build realistic revenue forecasts.
Team Accountability:
Ensure sales reps follow best practices to get deals across the finish line.
CRM Enforcement:
Ensure sales reps use the CRM correctly, log every interaction, and keep all deals up to date.
Leadership Reporting:
Present marketing and sales performance, revenue metrics, and strategic adjustments to the management team during weekly sales meetings.
Optimal Candidates Will Have:
A Bachelor's degree in Business Management, Marketing, or Communications. (An MBA is a plus, but proven, hands‑on execution is the absolute requirement).
Practitioner‑level technical skills: WordPress, Meta Ads Manager, Google Ads, Google Analytics, and Salesforce (or equivalent CRM).
3+ years of direct, lead‑generating marketing experience (performance marketing).
2+ years of experience in new home construction, real estate, OR another high‑ticket/long‑sales‑cycle industry.
2+ years of management experience.
An entrepreneurial spirit, scrappiness, and a demonstrated ability to cost‑effectively generate leads without relying on massive corporate budgets.
Outstanding written, verbal, and interpersonal communication skills.
Valid driver’s license with a good driving record and valid auto insurance coverage.
Salary & Benefits
Compensation:
On Target Earnings based on a base salary + aggressive performance bonuses directly tied to hitting company revenue/closing targets.
Medical, dental, and vision insurance.
401K.
Ongoing training and career development.
#J-18808-Ljbffr
Duties and Responsibilities MARKETING AND LEAD GENERATION
Hands‑On Execution and Management:
Develop, build, and directly manage cost‑effective ad campaigns across Meta, Google, YouTube, and other platforms.
Content & Copywriting:
Create high‑converting content and copy for social media, email drip campaigns, website, signage, and print materials.
Digital Storefront:
Keep our website (WordPress) and home directory platforms (Zillow, Realtor.com, MLS, etc.) fully optimized and up to date with current inventory.
Data & Analytics:
Monitor marketing performance metrics (CPL, CPA, ROI) to measure the effectiveness of campaigns and adjust strategies to protect the budget.
AI Integration:
Actively use AI tools to increase your own productivity, streamline workflows, and solve complex problems.
SALES COORDINATION
Pipeline & Forecasting:
Use the CRM to track marketing success from click‑to‑close, coordinate the sales reps’ pipelines, and build realistic revenue forecasts.
Team Accountability:
Ensure sales reps follow best practices to get deals across the finish line.
CRM Enforcement:
Ensure sales reps use the CRM correctly, log every interaction, and keep all deals up to date.
Leadership Reporting:
Present marketing and sales performance, revenue metrics, and strategic adjustments to the management team during weekly sales meetings.
Optimal Candidates Will Have:
A Bachelor's degree in Business Management, Marketing, or Communications. (An MBA is a plus, but proven, hands‑on execution is the absolute requirement).
Practitioner‑level technical skills: WordPress, Meta Ads Manager, Google Ads, Google Analytics, and Salesforce (or equivalent CRM).
3+ years of direct, lead‑generating marketing experience (performance marketing).
2+ years of experience in new home construction, real estate, OR another high‑ticket/long‑sales‑cycle industry.
2+ years of management experience.
An entrepreneurial spirit, scrappiness, and a demonstrated ability to cost‑effectively generate leads without relying on massive corporate budgets.
Outstanding written, verbal, and interpersonal communication skills.
Valid driver’s license with a good driving record and valid auto insurance coverage.
Salary & Benefits
Compensation:
On Target Earnings based on a base salary + aggressive performance bonuses directly tied to hitting company revenue/closing targets.
Medical, dental, and vision insurance.
401K.
Ongoing training and career development.
#J-18808-Ljbffr