Search Marketing Manager
Teradyne, Boston, MA, United States
Company Description
Teradyne accelerates the time-to-market for high-quality innovations, including smart devices, life-saving medical equipment, and data storage systems. With advanced testing solutions for semiconductors, wireless devices, and electronic systems, the company ensures reliable performance and precision. Teradyne also delivers robotics solutions, featuring collaborative and mobile robots designed to boost productivity and reduce manufacturing costs for businesses of all sizes.
Role Description This is a full-time, on-site role based in Greater Boston for a Search Marketing Manager. The Search Marketing Manager will oversee the creation, execution, and optimization of paid search campaigns and paid media advertising strategies. Responsibilities include conducting keyword research, analyzing web analytics, and reporting on campaign performance to ensure targets are met. Additionally, this role involves collaborating with cross-functional teams to align marketing initiatives with business goals and leveraging digital marketing tools to enhance campaign reach and effectiveness.
Qualifications
Proficiency in managing Paid Search Campaigns and Paid Media Advertising
Strong expertise in Digital Marketing and Keyword Research
Experience with Web Analytics tools to measure and optimize campaign performance
Proven ability to strategize and execute data-driven marketing plans
Excellent analytical, organizational, and communication skills
Relevant certifications in digital marketing or related fields are a plus
Experience in marketing for technology or robotics sectors is advantageous
Bachelor’s degree in Marketing, Business Administration, or a related field
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Role Description This is a full-time, on-site role based in Greater Boston for a Search Marketing Manager. The Search Marketing Manager will oversee the creation, execution, and optimization of paid search campaigns and paid media advertising strategies. Responsibilities include conducting keyword research, analyzing web analytics, and reporting on campaign performance to ensure targets are met. Additionally, this role involves collaborating with cross-functional teams to align marketing initiatives with business goals and leveraging digital marketing tools to enhance campaign reach and effectiveness.
Qualifications
Proficiency in managing Paid Search Campaigns and Paid Media Advertising
Strong expertise in Digital Marketing and Keyword Research
Experience with Web Analytics tools to measure and optimize campaign performance
Proven ability to strategize and execute data-driven marketing plans
Excellent analytical, organizational, and communication skills
Relevant certifications in digital marketing or related fields are a plus
Experience in marketing for technology or robotics sectors is advantageous
Bachelor’s degree in Marketing, Business Administration, or a related field
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