Sr. Field Marketing Manager - 11408
Coupa, Austin, TX, United States
Coupa is looking for a Senior Field Marketing Manager to lead in‑person and virtual events that generate pipeline and revenue growth for our enterprise B2B business.
Role Overview In this hands‑on position, you will partner closely with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing Ops to create regional and national events that resonate with buying groups and drive measurable growth. You will use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize events, target the right accounts, tailor messaging, and implement a multi‑touch end‑to‑end field marketing plan.
What You’ll Do
Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals.
Partner with cross‑functional teams—Integrated Campaigns, Product & Solution Marketing, ABM, Event, and Brand—to ensure consistent messaging and high‑impact touchpoints across field events.
Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration.
Leverage marketing operations tools to independently execute and manage multi‑channel campaigns, ensuring timely execution and follow‑up on leads.
Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events while advocating for sales needs and driving target account engagement.
What You Will Bring
7+ years of experience in Enterprise B2B marketing, with expertise in field marketing strategy, execution, and measurement.
Demonstrated success running regional and national field events and measuring impact on pipeline and revenue.
Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau, and other campaign orchestration platforms.
Strong analytical mindset and comfort owning reporting—turning complex data into clear insights and next steps.
Strategic and outcome‑oriented mindset, skilled in planning and executing high‑impact marketing plans across field events.
Strong project management and creative problem‑solving skills, with a collaborative approach to working with diverse teams.
Experience partnering directly with sales leadership and account teams to co‑develop account plans and accelerate pipeline.
Self‑motivated, proactive, and adaptable in a fast‑paced environment, with excellent communication skills and willingness to travel (20‑25%).
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Role Overview In this hands‑on position, you will partner closely with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing Ops to create regional and national events that resonate with buying groups and drive measurable growth. You will use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize events, target the right accounts, tailor messaging, and implement a multi‑touch end‑to‑end field marketing plan.
What You’ll Do
Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals.
Partner with cross‑functional teams—Integrated Campaigns, Product & Solution Marketing, ABM, Event, and Brand—to ensure consistent messaging and high‑impact touchpoints across field events.
Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration.
Leverage marketing operations tools to independently execute and manage multi‑channel campaigns, ensuring timely execution and follow‑up on leads.
Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events while advocating for sales needs and driving target account engagement.
What You Will Bring
7+ years of experience in Enterprise B2B marketing, with expertise in field marketing strategy, execution, and measurement.
Demonstrated success running regional and national field events and measuring impact on pipeline and revenue.
Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau, and other campaign orchestration platforms.
Strong analytical mindset and comfort owning reporting—turning complex data into clear insights and next steps.
Strategic and outcome‑oriented mindset, skilled in planning and executing high‑impact marketing plans across field events.
Strong project management and creative problem‑solving skills, with a collaborative approach to working with diverse teams.
Experience partnering directly with sales leadership and account teams to co‑develop account plans and accelerate pipeline.
Self‑motivated, proactive, and adaptable in a fast‑paced environment, with excellent communication skills and willingness to travel (20‑25%).
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